• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Financial Data, Business Analytics, Data Strategy, Analytical Skills, Project Design, Data Analysis, Business Intelligence, Project Implementation, Unstructured Data, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    451 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Data Analytics Foundations for Accountancy II

    Skills you'll gain: Anomaly Detection, Feature Engineering, Data Ethics, Machine Learning Algorithms, Classification Algorithms, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Supervised Learning, Unsupervised Learning, Scikit Learn (Machine Learning Library), Model Evaluation, Data Preprocessing, Decision Tree Learning, Data Mining, Exploratory Data Analysis, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Transformation with Data Analytics Projects

    Skills you'll gain: Digital Transformation, Agile Project Management, Business Transformation, Agile Methodology, Leadership, Case Studies, Business Leadership, Analytics, Organizational Change, Innovation, Business Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Lean Methodologies, Business Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Customer Engagement, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    689 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    331 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Cloud Storage, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

1…464748…447

In summary, here are 10 of our most popular marketing analytics courses

  • SEO Copywriting for Digital Marketing Success: Skillshare
  • Introduction to Data Analytics for Accounting Professionals: Association of International Certified Professional Accountants
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
  • Data Analytics Foundations for Accountancy II: University of Illinois Urbana-Champaign
  • Digital Transformation with Data Analytics Projects: University of Maryland, College Park
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Data Analytics in Sports Law and Management: The State University of New York
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Intro to Predictive Analytics Using Python: University of Pennsylvania
  • Marketing digital e e-commerce do Google: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok