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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Recover Carts with Email

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Campaign Management, A/B Testing, Data-Driven Decision-Making, Case Studies, Performance Analysis, Email Security, Marketing Analytics, Performance Metric, Key Performance Indicators (KPIs), Customer experience improvement, E-Commerce, Automation, Product Improvement, Disaster Recovery, Recruitment, Security Awareness

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    527 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Generative Adversarial Networks (GANs), Responsible AI, OpenAI, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, AI Enablement, Business Leadership, Business Ethics, Hugging Face, Legal Risk, Real Time Data, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Instagram, Performance marketing, Budget Management, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize and Track SEO

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Performance Analysis, Web Content, Digital Marketing, Content Development and Management, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Content Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Web Analytics and SEO, Negotiation, Proposal Writing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Integrated Marketing Communications, Business Operations, Operations, Marketing Management, Process Improvement, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build your creative business using Adobe tools

    Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Creative Problem-Solving, Target Audience, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: People Management, Entrepreneurship, Small Business Accounting, Marketing, Customer experience strategy (CX), Value Propositions, Business Management, Innovation, Business Modeling, Business Marketing, Employee Performance Management, Financial Analysis, Finance, Persona (User Experience), Recruitment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Recover Carts with Email: Coursera
  • Strategic Sales Management: Fundação Instituto de Administração
  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Generative AI Fundamentals: IBM
  • Web Analytics & Reporting: Coursera
  • Advertising with Meta: Meta
  • Generative AI Content and Prompt Optimization : Coursera
  • Optimize and Track SEO: Coursera
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik
  • Value Chain Management: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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