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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Database Design, Data Processing, Debugging, Web Scraping, Data Visualization, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Structures, Data Cleansing, Programming Principles, Data Analysis, Python Programming, Computer Programming

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    280K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Introduction to Vertex AI

    Skills you'll gain: MLOps (Machine Learning Operations), Generative AI, Model Deployment, Google Cloud Platform, AI Enablement, Artificial Intelligence, Machine Learning, User Interface (UI), Cloud Computing, Complex Problem Solving, Scalability, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Generative AI for HR Professionals

    Skills you'll gain: Prompt Engineering, Responsible AI, LLM Application, Generative AI Agents, Human Resources, AI Enablement, Information Privacy, Human Resource Policies, Employee Surveys, Interviewing Skills, Recruitment, Employee Onboarding, Employee Engagement, Talent Acquisition, Compliance Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Computing, Cloud Storage, Generative AI, Infrastructure As A Service (IaaS), Big Data, Data Analysis, Data Science, Natural Language Processing, Robotics, Business Logic, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Social Media with Data-Driven Insights

    Skills you'll gain: Marketing Analytics, Social Media Management, Analytics, Social Media Marketing, Web Analytics, Social Media Campaigns, Scheduling, Social Media Strategy, Performance Analysis, Content Strategy, Descriptive Analytics, Trend Analysis, Content Creation, Process Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Experience, User Experience Design, User Research, Design Thinking, Persona (User Experience), Usability, User Centered Design, User Interface (UI), Mockups, Prototyping, Sprint Retrospectives, Wireframing, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, LangChain, Large Language Modeling, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Model Evaluation, Data Analysis, Responsible AI, Vector Databases, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Python for Everybody: University of Michigan
  • Introduction to Vertex AI : Fractal Analytics
  • From Likes to Leads: Interact with Customers Online: Google
  • Generative AI for HR Professionals: Fractal Analytics
  • IBM AI Foundations for Business: IBM
  • Key Technologies for Business: IBM
  • Optimize Social Media with Data-Driven Insights: Coursera
  • Optimize SEO: Keywords & Schema: Coursera
  • GA Goal Tracking & Setup: Coursera
  • Foundations of User Experience (UX) Design: Google

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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