• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Advanced Lean Production & Continuous Improvement

    Skills you'll gain: Lean Manufacturing, Quality Improvement, Production Schedule, Production Process, Kaizen Methodology, Quality Management, Production Management, Continuous Improvement Process, Lean Methodologies, Lean Six Sigma, Process Improvement, Scheduling, Quality Control, Operational Efficiency, Process Analysis, Business Process Management, Kanban Principles, Workflow Management, Capacity Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Mastering Angular Test-Driven Development

    Skills you'll gain: Angular, Test Tools, Test Driven Development (TDD), CI/CD, Continuous Integration, Continuous Deployment, Unit Testing, Test Automation, Software Testing, Development Testing, Code Review, Integration Testing, Test Case, TypeScript, Maintainability, Web Development, Web Applications, Full-Stack Web Development

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado Boulder

    Ombudsman: A Unique Role in Dispute Resolution

    Skills you'll gain: Mediation, Trustworthiness, Conflict Management, Labor Relations, Interpersonal Communications, Discussion Facilitation, Organizational Development, Negotiation, Leadership, Business Ethics, Problem Solving, Emotional Intelligence, Communication, Active Listening, Governance Risk Management and Compliance, Decision Making, Strategic Decision-Making, Change Management, Strategic Thinking, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Model Context Protocol, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, Tool Calling, Artificial Intelligence and Machine Learning (AI/ML), AI Security, AI Enablement, Artificial Intelligence, LLM Application, Prompt Patterns, Prompt Engineering, ChatGPT, AI Personalization, AI Product Strategy, Anthropic Claude, Multimodal Prompts, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Staff Morale: Analyze and Create Engagement

    Skills you'll gain: Employee Engagement, Driving engagement, Project Design, Key Performance Indicators (KPIs), Employee Relations, Program Management, Change Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Generative AI in Research & Development

    Skills you'll gain: Analytics, Big Data, Scalability, Responsible AI, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    ChatGPT for Teachers in Education

    Skills you'll gain: Instructional Strategies, Digital pedagogy, Student Engagement, digital literacy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    Universitat Politècnica de València

    IT Fundamentals for Business Profiles: Cybersecurity

    Skills you'll gain: Social Media Management, Information Privacy, Computer Security Awareness Training, Cybersecurity, Information Technology, Malware Protection, Online Advertising, Social Media, Digital Marketing, Personally Identifiable Information, Security Awareness, Digital Content, E-Commerce, Web Content, Professional Networking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Present Insights: Drive Prioritization with Data Stories

    Skills you'll gain: Data Storytelling, Data Presentation, Strategic Prioritization, User Research, Data-Driven Decision-Making, Business Analytics, Persona Development, Stakeholder Communications, Customer Insights, Analytics, Presentations, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, Agile Software Development, Scrum (Software Development), User Centered Design, Agile Methodology, Usability, Usability Testing, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    218 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Stakeholder Management, Intercultural Competence, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Organizational Strategy, Organizational Change

    Earn a degree

    Degree · 1 - 4 Years

1…979899…414

In summary, here are 10 of our most popular marketing strategy courses

  • Advanced Lean Production & Continuous Improvement: Technical University of Munich (TUM)
  • Mastering Angular Test-Driven Development: Packt
  • Ombudsman: A Unique Role in Dispute Resolution: University of Colorado Boulder
  • AI Agents with Model Context Protocol: Vanderbilt University
  • Boost Staff Morale: Analyze and Create Engagement: Coursera
  • Analyze and Apply Generative AI in Research & Development: EDUCBA
  • ChatGPT for Teachers in Education: Packt
  • IT Fundamentals for Business Profiles: Cybersecurity: Universitat Politècnica de València
  • Present Insights: Drive Prioritization with Data Stories: Coursera
  • IBM UI/UX Designer: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok