Build Performance Dashboards

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Build Performance Dashboards

This course is part of Email Metrics, Reporting & Campaign Strategy Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Effective dashboards turn raw data into strategic stories that speed decisions and show marketing’s value to leaders.
Post-campaign analysis builds continuous learning, compounding insights into measurable performance gains over time.
Advanced dashboards and structured analysis position marketers as strategic advisors, not just tactical executors.
Actionable reporting and insights establish marketing as a revenue driver shaping overall business strategy.

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Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your marketing data into strategic business intelligence that drives results.

This Short Course was created to help marketing professionals accomplish data-driven decision making through sophisticated dashboard development and systematic campaign analysis. By completing this course, you'll be able to create executive-level reporting that demonstrates marketing ROI and establishes your reputation as a strategic marketing leader. By the end of this course, you will be able to: Develop comprehensive monthly email-performance dashboards shared with leadership to inform strategic planning Lead post-mortem analysis to extract actionable insights feeding improvements into the next email plan This course is unique because it combines technical dashboard creation skills with strategic analysis methodologies, positioning you as both a technical expert and strategic thinker. To be successful in this project, you should have a background in basic email marketing reporting and data visualization concepts.

Build comprehensive monthly email-performance dashboards that transform data into strategic assets for leadership decision-making.

What's included

2 videos3 readings2 assignments

2 videos Total 11 minutes

Dashboards as Strategic Decision Drivers 3 minutes
Strategic Dashboard Design Principles 8 minutes

3 readings Total 24 minutes

Advanced Visualization Techniques for Email Data 10 minutes
Podcast: Building in Looker Studio - Part 1 7 minutes
Podcast: Building in Looker Studio - Part 2 7 minutes

2 assignments Total 25 minutes

Dashboard Development 20 minutes
Advanced Dashboard Development 5 minutes

Lead systematic post-campaign analysis to extract actionable insights and drive strategic marketing improvements through structured evaluation methodologies.

What's included

3 videos1 reading2 assignments

3 videos Total 13 minutes

Learning Organizations Outperform Competitors 3 minutes
Structured Post-Mortem Methodologies 7 minutes
Conducting a Campaign Post-Mortem 2 minutes

1 reading Total 8 minutes

Facilitating Effective Post-Mortem Meetings 8 minutes

2 assignments Total 28 minutes

Post-Mortem Analysis Best Practices 8 minutes
Course Assessment - Build Performance Dashboards 20 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Hurix Digital

Coursera

342 Courses 24,197 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.