Business Case Analysis

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The Hong Kong University of Science and Technology

Business Case Analysis

This course is part of Business English for Non-Native Speakers Specialization

Instructors: Kin Tang

9,005 already enrolled

Included with

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7 modules

Gain insight into a topic and learn the fundamentals.

52 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

52 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Business English for Non-Native Speakers Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:

Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.

What's included

1 video5 readings1 assignment1 peer review1 discussion prompt

1 video Total 3 minutes

Welcome 3 minutes

5 readings Total 50 minutes

Capstone introduction 10 minutes
China National Consumer Goods Corporation (CNC) Business Case Study 10 minutes
Critical reading and analysis of the case 10 minutes
Language practice for writing a case analysis 10 minutes
Review key grammar and structure 10 minutes

1 assignment Total 30 minutes

Practice challenging grammar and structure 30 minutes

1 peer review Total 120 minutes

Creating a preliminary case analysis 120 minutes

1 discussion prompt Total 10 minutes

Describing and explaining the case 10 minutes

Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.

What's included

3 readings1 assignment1 peer review1 discussion prompt

3 readings Total 30 minutes

Analysing the situation 10 minutes
Language practice for a situational analysis 10 minutes
Review key grammar and structure 10 minutes

1 assignment Total 30 minutes

Practice challenging grammar and structure 30 minutes

1 peer review Total 120 minutes

Writing a situational analysis 120 minutes

1 discussion prompt Total 10 minutes

Analysing CNC's situation 10 minutes

Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.

What's included

4 readings1 assignment1 peer review1 discussion prompt

4 readings Total 40 minutes

Creating a well-organized and logical executive summary 10 minutes
A review of report writing 10 minutes
Language practice for executive summary writing 10 minutes
Review key grammar and structure 10 minutes

1 assignment Total 30 minutes

Practice challenging grammar and structure 30 minutes

1 peer review Total 120 minutes

Writing Parts 1 and 2 of an executive summary 120 minutes

1 discussion prompt Total 10 minutes

Creating an executive summary (Parts 1 and 2) 10 minutes

Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.

What's included

4 readings1 assignment2 peer reviews1 discussion prompt

4 readings Total 40 minutes

Planning content and structure of a pitch 10 minutes
Verbal and non verbal communication for effective delivery 10 minutes
Language practice for business pitches 10 minutes
Review challenging English sounds 10 minutes

1 assignment Total 10 minutes

Practice challenging English sounds 10 minutes

2 peer reviews Total 180 minutes

Say it right - /æ/ sound 'man' 120 minutes
Pitching your solution 60 minutes

1 discussion prompt Total 10 minutes

Using effective verbal and non verbal communication 10 minutes

Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.

What's included

5 readings1 assignment2 peer reviews1 discussion prompt

5 readings Total 50 minutes

Conducting an audience analysis 10 minutes
Preparing a presentation 10 minutes
Tone, style and formality 10 minutes
Describing and explaining 10 minutes
Review challenging English sounds 10 minutes

1 assignment Total 30 minutes

Practice challenging English sounds 30 minutes

2 peer reviews Total 120 minutes

Say it right - /θ/ sound 'thin' 60 minutes
Presenting a situational analysis 60 minutes

1 discussion prompt Total 10 minutes

Presenting a situational analysis 10 minutes

Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.

What's included

5 readings1 assignment2 peer reviews1 discussion prompt

5 readings Total 50 minutes

Providing support for your suggestions 10 minutes
Understanding cross cultural communication 10 minutes
Hofstede's cultural dimensions 10 minutes
Making recommendations 10 minutes
Review challenging English sounds 10 minutes

1 assignment Total 30 minutes

Practice challenging English sounds 30 minutes

2 peer reviews Total 120 minutes

Say it right - /r/ sound 'red' 60 minutes
Presenting your recommendations and justifications 60 minutes

1 discussion prompt Total 10 minutes

Presenting your recommendations and justifications 10 minutes

What's included

1 video1 reading2 peer reviews

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings

(11 ratings)

Kin Tang

The Hong Kong University of Science and Technology

5 Courses 318,651 learners

Delian Gaskell

The Hong Kong University of Science and Technology

5 Courses 318,651 learners

Sean McMinn

The Hong Kong University of Science and Technology

5 Courses 318,651 learners

Offered by

The Hong Kong University of Science and Technology

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Reviewed on Sep 23, 2021

The materials are great! The only concerns you have is to wait for others to review your works. Probably need some ways to reduce the long pending assignment. Thanks.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.