Developing Innovative Ideas for Product Leaders

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Developing Innovative Ideas for Product Leaders

This course is part of Product Ideation, Design, and Management Specialization

Instructor: Dr. James V. Green

23,234 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

233 reviews

Beginner level

Recommended experience

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

90%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

233 reviews

Beginner level

Recommended experience

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

90%

Most learners liked this course

What you'll learn

Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Product Ideation, Design, and Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.

This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.

What's included

1 video5 readings

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors

What's included

17 videos12 readings3 assignments

17 videos Total 182 minutes

Welcome to Thinking Entrepreneurially 3 minutes
What are entrepreneurial opportunities? 12 minutes
What is strategic decision-making? 10 minutes
Why study strategic decision-making? 6 minutes
What is your decision-making style? 8 minutes
Do you have a high need for achievement? 10 minutes
How does individualism influence your decision-making? 7 minutes
Do you believe that you have control of your own destiny? 9 minutes
Are you able to effectively focus your time and resources? 9 minutes
Do friends characterize you as an optimist? 10 minutes
Do you have high self-efficacy? 16 minutes
Do you exhibit high cognitive motivation? 11 minutes
What is your tolerance for ambiguity? 16 minutes
Do you have the confidence to attempt the difficult? 8 minutes
What is your risk tolerance? 22 minutes
Are your interpersonal skills well developed? 11 minutes
Are you rich in social capital? 17 minutes

12 readings Total 91 minutes

Welcome to Thinking Entrepreneurially 2 minutes
The Opportunity Analysis Canvas 30 minutes
Introduction to Entrepreneurial Opportunities 3 minutes
Introduction to Entrepreneurial Mindset 3 minutes
The Opportunity Analysis Canvas 20 minutes
Ideas to Action Project (Optional) 5 minutes
Introduction to Entrepreneurial Motivation 1 minute
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Introduction to Entrepreneurial Behavior 1 minute
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes

3 assignments Total 30 minutes

Entrepreneurial Mindset Quiz 10 minutes
Entrepreneurial Motivation Quiz 10 minutes
Entrepreneurial Behavior Quiz 10 minutes

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition

What's included

16 videos13 readings4 assignments

16 videos Total 174 minutes

Welcome to Seeing Entrepreneurially 1 minute
What impact do knowledge conditions have in your industry? 17 minutes
Are the demand conditions in your industry favorable? 20 minutes
What is the lifecycle stage of your industry? 15 minutes
Is the industry capital intensive? 15 minutes
Is the industry advertising intensive? 14 minutes
Are you trying to enter a concentrated market? 5 minutes
What is the average size of a company in the industry? 12 minutes
What demographic changes are creating new market needs? 11 minutes
What psychographic changes are opportunistic? 8 minutes
What technical advancements are emerging? 11 minutes
What societal changes are presenting new opportunities? 6 minutes
What political and regulatory forces will influence the market? 9 minutes
How does the learning curve influence your success? 10 minutes
What complementary assets are critical to develop? 11 minutes
What is the reputation of your competitors? 8 minutes

13 readings Total 61 minutes

Welcome to Seeing Entrepreneurially 3 minutes
Introduction to Industry Condition 2 minutes
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Introduction to Industry Status 1 minute
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Introduction to Macroeconomic Change 2 minutes
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Introduction to Competition 1 minute
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes

4 assignments Total 40 minutes

Industry Condition Quiz 10 minutes
Industry Status Quiz 10 minutes
Macroeconomic Change Quiz 10 minutes
Competition Quiz 10 minutes

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

What's included

10 videos11 readings2 assignments

10 videos Total 82 minutes

Welcome to Acting Entrepreneurially 2 minutes
What is value innovation? 6 minutes
What existing factors can you eliminate? 7 minutes
Where can you reduce factors and not reduce value? 5 minutes
Which factors can you raise above competitors? 8 minutes
What new factors can you create? 6 minutes
Is the problem real? 8 minutes
Does your solution create value for your stakeholders? 10 minutes
Is your advantage superior and sustainable? 15 minutes
Can you build the right team at the right time? 16 minutes

11 readings Total 62 minutes

Welcome to Acting Entrepreneurially 2 minutes
Introduction to Value Innovation 3 minutes
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Introduction to Opportunity Identification 3 minutes
The Opportunity Analysis Canvas 10 minutes
The Opportunity Analysis Canvas 10 minutes
Ideas to Action Project (Optional) 3 minutes
Developing Your Opportunity Analysis Canvas 10 minutes
Congratulations! 5 minutes
Explore the Specialization in Product Ideation, Design, and Management 3 minutes

2 assignments Total 30 minutes

Value Innovation Quiz 10 minutes
Opportunity Identification Quiz 20 minutes

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Instructor

Instructor ratings

(71 ratings)

Dr. James V. Green

University of Maryland, College Park

13 Courses 199,143 learners

Offered by

University of Maryland, College Park

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Reviewed on Apr 15, 2022

Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.

Reviewed on May 18, 2022

Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.

Reviewed on Oct 12, 2025

Overall, a very interesting course, though I felt it dealt more with entrepreneurship rather than Product Development or Product Management, though both topics are touched upon lightly.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.