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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,804 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GS

May 2, 2021

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

WE

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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226 - 250 of 490 Reviews for The Digital Marketing Revolution

By Haseeb A

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Jul 17, 2022

Great work, great explanations. everything pitch perfect.

By Eunseo K

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Apr 10, 2022

This course helped me alot!

And, I learned lots of things.

By Lea M B

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Feb 22, 2022

I am #SuperGrateful, I learned A LOT from this Course! :)

By Deep J G

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Jul 23, 2020

The teacher is awesome and the course is well thought of.

By Sonali C

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Feb 19, 2025

I like how they explained to me in simple and easy way

By Anantharam S

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Feb 27, 2020

Amazing course on marketing insights for analog world!

By Kenrick H

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Nov 11, 2017

This course was awesome. Very fun with key insights.

By Mohammad U H

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Aug 2, 2022

very comprehensive and impressive technical syllabus

By Basel A A

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Nov 5, 2025

دورة رائعة وغنية بالمعلومات القيمة ، شكرا جزيلا لكم

By Magdy M

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May 8, 2022

course is excellent

i am sure everyone will love it

By Anton E H

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Jun 16, 2021

Great course overall, fun and educative experience

By Adnan K

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Sep 11, 2020

A unique course with a focus on skills development

By Samarth k

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Jul 5, 2025

i learnt about analog and digital transformation,

By Edson d O

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Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

By Abdulsalam S

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Sep 14, 2022

Excellet courase for a Digital marketing person

By Stan S

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Nov 3, 2020

Very interesting content and a great instructor!

By Fredrick O

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Jul 3, 2018

The course was very practical in it's approach.

By Buggavarapu V S

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Feb 20, 2025

Wonderful Course and learned the new concepts.

By Arif H

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May 28, 2023

Was such a great course. Happy to finished it.

By Andrejs V

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Nov 7, 2017

Great topic covered, the course is up to date.

By Dr. D G

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May 4, 2024

Excellent course taught by eminent professors

By Jacob B

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Jan 31, 2022

Loved it! Great info, and great presentations

By Nguyễn T T H

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Jan 6, 2022

It is useful course that I have ever learned.

By Ayman M F E

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Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

By Vladyslav B

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Oct 13, 2017

Interesting , useful, and entertaining course