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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,804 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GS

May 2, 2021

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

WE

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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351 - 375 of 490 Reviews for The Digital Marketing Revolution

By sarunya w

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Jul 5, 2018

Great course

By Vibol M

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Feb 16, 2018

very usefule

By RUSSELL M

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Nov 6, 2017

Great Course

By Alya S P H

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Feb 19, 2026

Nice lesson

By hamza c

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Apr 13, 2022

BEST COURSE

By HECTOR C

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Mar 12, 2022

Its awesome

By Minghao G

•

Apr 6, 2020

great class

By salar i

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Jul 21, 2025

wow AWSOME

By Fay G

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Nov 13, 2022

Excellent!

By Ujala J

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Sep 19, 2022

Very nice

By Jonathan E U V

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Nov 29, 2019

Excellent.

By Samah L M

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Nov 4, 2025

Very nice

By Drika O

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Sep 26, 2024

EXCELLENT

By Eldar A

•

Feb 29, 2024

Excellent

By Dony O

•

Feb 2, 2024

Excellent

By Muhammad K R

•

Dec 17, 2023

Five star

By Ravi c

•

Mar 18, 2023

excellent

By Yusuf A

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Jan 19, 2023

very good

By shahida a

•

Dec 1, 2022

brilliant

By Simantak S

•

May 1, 2022

very good

By Jorge A D L F Z

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Jan 29, 2022

excelente

By Gagan B

•

Nov 24, 2021

Good work

By vayugundla v p

•

Aug 9, 2021

excellent

By Sandra C

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Apr 28, 2021

excellent

By LOVE O

•

May 17, 2022

detailed