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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,804 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GS

May 2, 2021

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

WE

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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301 - 325 of 490 Reviews for The Digital Marketing Revolution

By itz c

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Aug 2, 2022

it was really helpful

By Hamza A

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Apr 20, 2021

One word......Amazing

By Priya P

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Mar 16, 2023

great course to join

By Abrar A

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Sep 10, 2020

A very unique course

By Mariya K

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Oct 3, 2022

Interesting course

By Alexander K

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Nov 9, 2020

Very useful course!

By Igor P

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Nov 4, 2020

Great experience !

By RORY C

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Oct 22, 2019

Loving this class.

By Antony J L

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Dec 14, 2018

Excellent course!!

By Anuradha V P

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Apr 8, 2024

Excellent course.

By Derek A

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Jul 27, 2023

Excellent course.

By Hosein E

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Apr 8, 2023

very good course.

By Norbrun K C

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Nov 12, 2022

thank you so much

By Kristina B

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Aug 10, 2022

Very interesting

By Emeka J E

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Nov 4, 2020

Great experience.

By charmi d

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Oct 25, 2020

IT WAS VERY GOOD!

By Ailyn A

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Oct 24, 2020

Excellent Course.

By Podshivalova I

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Oct 11, 2020

Very interesting!

By SWARAJ D

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Aug 9, 2020

Excellent Course.

By Dejan C

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Nov 3, 2019

Excellent course!

By Abhishek C

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Jul 4, 2018

Goodunderstandign

By tiago t

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Feb 7, 2018

Aric is the best!

By Hamza B

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Dec 18, 2023

very good course

By Joel D B C

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Feb 16, 2021

excellent course

By jad d

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Jan 7, 2021

enjoyed learning