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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2776 - 2800 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Wendy F

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Oct 20, 2022

Clear, concise, and substantial without being too dense.

By Misael S A

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Jun 22, 2022

Very suttle learning.

i would highly recomend this course.

By MAGDA C U S

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Oct 16, 2025

Excelente curso, maneja un leguaje muy claro y amigable.

By Ithan E A G

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Apr 7, 2025

Aprendes mucho y la metodología es increíblemente cómoda

By Trương M H

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Jan 5, 2025

It's so easy to follow. Thanks for creating this course!

By ashraf d

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Dec 17, 2024

أنا ممتن ليكم على الشرح الإحترافي لم أجده في أي مكان أخر

By Raghul M

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Dec 6, 2024

Truly Helpfull for my career. Thanks Google and Coursera

By Shazia S

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Nov 21, 2024

this course is very informative regarding terminologies.

By Taqi S

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Aug 23, 2024

Amazing overall of the digital marketing and e-commerce.

By Deseree S

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Apr 18, 2024

Learned a lot from this course. This is really worth it.

By Hafeez U R

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Apr 18, 2024

Excellent and in depth explanation of Digital Marketing.

By Deivid B

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Apr 12, 2024

bien explicado solo me gustarian mas ejemplos practicos

By Matthew M

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Mar 11, 2024

Absolutely loved it! Looking forward to the next course.

By Rahmatullah

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Jan 29, 2024

that was a very useful and wonderful taking this course,

By Precious R

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Nov 3, 2023

Loved this course very easy to follow and learned a lot.

By samsoon n

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Aug 20, 2023

its helpful sea of learning for deserving people like me

By habiba t

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Jul 22, 2023

Great course. very well defined. learnt so much from it.

By Babak L

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Jun 20, 2023

It was detailed, well presented and motivational. Thanks

By Muhammad D

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May 24, 2023

It was very good experience while learning this course.

By Maria B

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May 15, 2023

ME PARECE UN EXCELENTE CURSO, MUY COMPLETO.

¡ ME ENCANTO!

By Oluremi P

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May 6, 2023

Very flexible and easy to understand ,best decision ever

By Syed A A

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Mar 23, 2023

The instructor should communicate concepts more easily.

By carmen g f

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Feb 21, 2023

En un buen acercamiento al Digital y Ecommerce Marketing

By Loice H

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Feb 8, 2023

This Course is life-changing. Thank you so much, Google.

By Alessandro M

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Nov 24, 2022

Very good approach to fundamentals of Digital Marketing.