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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2926 - 2950 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Ahmad A

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Sep 3, 2023

Love this, easy to understand and so much knowledge!

By Sohyb S

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Aug 7, 2023

really magnificient and iam exciting to what is next

By Noluvuyo M

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May 15, 2023

Exceptional course the videos are clear and angaging

By Snikta B

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Apr 26, 2023

Vey well explained & informative for beginner level.

By Sana R

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Apr 25, 2023

really enjoyed this course.it is easy to understand

By abdou a

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Apr 13, 2023

Exceptional!

A must take course, made for beginners!

By محمد ع

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Mar 20, 2023

Good but not google level, i Expect deeper Knowledge

By Ramya V

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Feb 18, 2023

Awesome course for beginners and easy to understand!

By Faurana

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Jan 11, 2023

this course really helps me in my career. thank you!

By Olivia A

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Dec 27, 2022

I loved this course! It was extremely informational!

By Jyothsna T

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Dec 18, 2022

Wonderful and Knowledge gaining.

Thank you Cousera...

By Amsavalli

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Nov 13, 2022

Thank you for giving chance to learn. useful course.

By José C F L

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Nov 1, 2022

Great start, basic but with complete use of language

By Datcanraw C

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Oct 28, 2022

Course covered all necessary foundational materials

By Shibi T

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Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

By Vanessa W

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Sep 11, 2022

just what I needed. better than just reading a book

By lochan k

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Aug 5, 2022

Ease of learning. Logical, great structured content.

By Jose G

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Jul 31, 2022

Excelente curso, metodologia atractiva, muy dinamico

By Katrell Q

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Jul 20, 2022

Very good for me and interactive to kep my attention

By Daniel W

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Jul 18, 2022

The instructor was born a lecturer. Hats off to her!

By Lisbeth P

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Jul 1, 2022

Excelllent course, Ill learn basis to start working

By Lida H

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Jun 5, 2022

Great content, very good structure, highest quality

By rifki u

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Dec 18, 2025

Give me a general idea of what Digital Marketing is

By César M

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Aug 26, 2025

Muy claro, muy útil, queda uno con ganas de seguir.