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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2826 - 2850 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By israr A M

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Jul 9, 2023

this course amazing and will give me new opportunitiess

By Mohammad M

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Jun 25, 2023

Great introduction to digital marketing and e-commerce.

By Ainaa A B A

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May 6, 2023

Great introduction of Digital Marketing and E-Commerce.

By laurie b

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Apr 12, 2023

The Class was Excellent in driving out your creativity!

By Walid D

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Mar 20, 2023

For Basic of Digital Marketing this is the best course.

By Carolina

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Mar 3, 2023

Very recommended!! Love all of it. Useful and practical

By MukulMangal

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Feb 28, 2023

its give a next level knowledge of digital marketing .

By Chime C O

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Jan 30, 2023

i am happy and grateful to Coursera for this course ,

By Haider A

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Jan 22, 2023

Nicely organized , professional tutors, deep concepts.

By Fatima M

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Dec 27, 2022

course content is good but also instructor is very good

By Hamda N

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Nov 15, 2022

Amazing basic concepts of digital marketing with depth!

By Joseph N

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Nov 2, 2022

iitsit's an amazing program andand quite interactive as

By mir z

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Oct 29, 2022

Very helpful for foundations of the digital marketing.

By Vicky O

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Oct 15, 2022

very goof insight into digital marketing and e commerce

By Hakizimana M

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Oct 6, 2022

I have gained much from the course. Thank you so much.

By V L

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Sep 28, 2022

Enjoyed the content of the study. Clear scenerios.....

By Bui V H

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Sep 26, 2022

Thanks very much about course of course.org and google.

By Rumi M L

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Sep 7, 2022

Great. Really happy with this course. Very insightful.

By Shahbaz A

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Aug 10, 2022

Amazing understanding of the foundations of this course

By Rajeswaran T

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Jul 21, 2022

Outstanding learning experience, extraordinary support.

By Siddhesh G

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Jul 17, 2022

A really good introductory Course for digital Marketing

By Argwens O

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Jul 3, 2022

This is the best thing google has ever done to learners

By Carlos B O

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Nov 17, 2025

Ayuda mucho y es breve con buena información detallada

By hesham a

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Aug 31, 2025

It's an amazing course, thanks to Coursera and Google.

By Nandhinee S (

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Jun 23, 2025

Outstanding. Very informative and clear to the point .