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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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Feb 1, 2024

Superb...

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Jan 31, 2024

Excellent

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Jan 18, 2024

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Jan 7, 2024

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Dec 31, 2023

Very Nice

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Dec 25, 2023

very good

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very good

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very good

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Excellent

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Dec 16, 2023

EXCELLENT

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Dec 12, 2023

Excellent

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Nov 30, 2023

Excellent

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Nov 28, 2023

Very good

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Nov 26, 2023

Excellent

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Nov 20, 2023

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Nov 18, 2023

Excellent

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Nov 7, 2023

Wonderful

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Oct 28, 2023

excellent

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Oct 21, 2023

excellent

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Oct 17, 2023

excellent

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Oct 7, 2023

awesome!!

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Oct 3, 2023

Excellent

By Joe M

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Sep 27, 2023

top notch

By Riddhi P

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Sep 25, 2023

slayed fr