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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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1601 - 1625 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad A

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Jan 7, 2023

very beneficial course . best course for beginner to understand basics for google digital marketing.

By Cevin J

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Dec 20, 2022

Extremely informative and solidified my decision to transition to a new career in digital marketing.

By Anna C

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Nov 16, 2022

Great entry level course, videos were informative without being too long. Glossary terms were great!

By Danica M R

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Jul 4, 2022

Pacing is great and just enought to not make students get bored with too much reading or information

By MBA U A C T

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Jan 24, 2026

Lo tome hace un año, y ahora que ya me dedico profesionalmente a todo esto me sigue siendo muy util

By TWS

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Dec 25, 2024

Besides the fact that I did it just for the certificate that I cannot send to Google, it was great.

By Mercy N

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Dec 17, 2024

I enjoyed this introduction to Digital Marketing very much. It was thorough and easy to understand.

By IMEOBONG N

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Dec 8, 2024

I have loved this course greatly and it has definitely improved my perspective of Digital marketing

By Estrella V M

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Nov 20, 2024

I slowly understand the depth information regarding the digital Marketing and e-commerce all about.

By Yunxia C

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Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

By Muhammad H H

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Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

By Rick M

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Aug 22, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing

By Babu R B

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Mar 3, 2023

i have gain lots of knowledge from this course .instructor are so amazing , Thank you Team Coursera

By SHARIFAH R

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Feb 28, 2023

The course is informative and interesting. It's easy follow, you can finish it in less than a week.

By Devahooti S

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Feb 7, 2023

Its a very good course and all the basic terms used in DM has been explained in a layman's language

By Benjamin I

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Nov 1, 2022

nice lecture notes and videos. nice facilitators and in depth explanations of the various concepts.

By Kerri H

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Oct 19, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By HOPE O

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Nov 16, 2025

This course was well-detailed, and I am well-grounded as a Digital Marketer and e-commerce expert.

By muhammad y

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Nov 2, 2025

this course is very practical and based on real life project , i am learning much from this course

By Nicolás V

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Jan 30, 2025

I loved this course! Very engaging and motivating introduction to digital marketing and e-commerce

By Angelo A V L

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Jan 25, 2025

Curso completo y bien resumido de lo que significa el marketing digital y el comercio electrónico.

By Edgar P

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Nov 22, 2024

Lo que proporciona es muy útil, las explicaciones y ejercicios ayudan a entender muy bien el curso