International Business Capstone

This course is part of International Business Essentials Specialization

Instructor: Barry McCarthy

4,791 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

117 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

117 reviews

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the International Business Essentials Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.

This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

This week will focus on the business plan itself, including its formulation, implementation, and control.

What's included

15 videos3 readings2 assignments1 peer review

15 videos Total 78 minutes

1.1 Introduction 4 minutes
The Business Plan | Introduction 1 minute
1.2 Layout of Plan 5 minutes
1.3 Products and Services 1 minute
1.4 The Marketing Plan 5 minutes
1.5 Products Review 2 minutes
1.6 Customers Review 5 minutes
1.7 Competitor Analysis 6 minutes
1.8 Marketing Strategies 4 minutes
1.9 Pricing 7 minutes
1.10 Operational Plan 13 minutes
1.11 Management and Organisation 5 minutes
1.12 Financial Plan 11 minutes
1.13 Appendices 1 minute
1.14 Refining The Plan 8 minutes

3 readings Total 30 minutes

Useful Links and References 10 minutes
Glossary of Terms 10 minutes
The Business Plan Template 10 minutes

2 assignments Total 60 minutes

Reflective quiz 30 minutes
Week One Quiz 30 minutes

1 peer review Total 120 minutes

The Business Plan | Part One 120 minutes

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.

What's included

15 videos4 readings1 peer review

15 videos Total 86 minutes

Welcome to Week Two 1 minute
2.1 Pricing part one 10 minutes
2.2 Pricing part two 9 minutes
2.3 Sales forecast 1 5 minutes
2.4 Cash forecast 1 5 minutes
2.5 Forecast examples 1 (Ian Speedy) 12 minutes
2.6 The business cycle 6 minutes
2.7 Accounting Concepts 1 4 minutes
2.8 Accounting concepts 2- Depreciation 3 minutes
2.9 Example- Genius Ltd 6 minutes
2.10 Example Genius Ltd Cash flow 3 minutes
2.11 Income Statement 3 minutes
2.12 Income Statement Solution 5 minutes
2.13 Balance Sheet 6 minutes
2.14 Balance Sheet Solution 5 minutes

4 readings Total 40 minutes

Sample Business Finance Scenario 10 minutes
Sample Business Finance Scenario- Example Answer 10 minutes
Sample Business Finance Scenario Two 10 minutes
Sample Business Scenario Two- Answers 10 minutes

1 peer review Total 60 minutes

Case Study |Papy Ltd 60 minutes

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.

What's included

6 videos1 peer review

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

What's included

12 videos1 peer review1 discussion prompt

12 videos Total 39 minutes

4.1- Identifying the Customer 2 minutes
4.2- Factors Affecting Buyers' Behaviour 3 minutes
4.3- Market Segmentation and Target Market 2 minutes
4.4- Methods of Market Segmentation 4 minutes
4.5- Marketing Aspects and Positioning 2 minutes
4.6- The Marketing Mix | Seven Ps 4 minutes
4.7- Marketing Mix | The Four Cs 2 minutes
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis 4 minutes
4.9- Strategic Selection 6 minutes
4.10- Prioritising Criteria 5 minutes
4.11- Initial Selection of the "Best" Option 3 minutes
Week Four Summary 1 minute

1 peer review Total 120 minutes

The Business Plan | Part Three 120 minutes

1 discussion prompt Total 10 minutes

Boston Box- War Horses and Dodos 10 minutes

Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.

What's included

5 videos1 peer review

Earn a career certificate

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Instructor

Instructor ratings

(19 ratings)

Barry McCarthy

University of London

1 Course 4,791 learners

Offered by

University of London

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Reviewed on Dec 13, 2017

Great and Informative course. Will definitely recommend.

Reviewed on Jul 25, 2017

An excellent course to understand all the facets of management!

Reviewed on Sep 15, 2017

Very nice course, a stepping stone to the field of MBA.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.