Launch Viral Challenges is an intermediate course for marketers and content creators ready to move beyond day-to-day posts and orchestrate high-impact, user-driven campaigns. If you've ever wondered how brands like e.l.f. and Chipotle create viral trends that dominate platforms like TikTok, this course demystifies the process, providing a strategic playbook for launching and measuring your own challenge.
Launch Viral Challenges
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Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Design, launch, and analyze a viral social media challenge, using data to measure success and recommend next steps.
Details to know
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Recently updated!
March 2026
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
This first module focuses on the strategic foundation of a successful viral campaign. You will learn how to design a compelling challenge by deconstructing the elements that made famous campaigns like the e.l.f. #eyeslipsface challenge successful. You will move from idea to execution by learning how to define rules, select influencer partners, and create a comprehensive launch brief.
What's included
2 videos1 reading2 assignments
With the challenge launched, this module teaches you how to measure its impact. You will learn to track the essential metrics that signal success, such as UGC volume and audience sentiment. The module culminates in teaching you how to compile a professional, data-driven performance report to justify ROI and recommend intelligent next steps.
What's included
2 videos1 reading3 assignments
Instructor
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Frequently asked questions
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