In this week, you'll see that the opportunity space is expanding and find out what this means for design in emerging markets. You'll learn about six factors that are making it possible for design to solve local problems globally. We'll do this by exploring a series of case studies out of East Africa. You'll explore the different types of design tools and methodologies. In this week, one of the methodologies you'll be introduced to is the Empathy and Excellence approach.

In this week, you'll learn about another design methodology: the Double Diamond Method. The Double Diamond Method is made up of four phases: the discover phase, the define phase, the develop phase, and the deliver phase. We'll deep dive into each of these phases to see what steps take place in each and how the four phases and the fifteen steps work together. You'll then be able to apply the Double Diamond method to enhance the design process.

In this week, you'll look at how perceived risk and value are used to prioritize projects within the portfolio selection process for different types of organizations. You'll consider how to mitigate risk. You'll learn to calculate your addressable market size from the full market size. We'll introduce you to various types of canvases and explain their uses in different scenarios. You'll see why in some contexts, the lean canvas works best. Finally, you'll learn how to identify an opportunity and create a distinctive experience, and find out why creating a distinctive experience is so important.