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Learner Reviews & Feedback for Digital Marketing: Customer by University of Illinois Urbana-Champaign

4.5
stars
4,822 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

Top reviews

EB

Feb 19, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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751 - 775 of 1,166 Reviews for Digital Marketing: Customer

By Sachith C J

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Jul 18, 2020

great

By Misbahul A

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Jul 5, 2020

great

By Suchitra K

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May 21, 2020

Great

By MOHD S

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Feb 22, 2020

Right

By Adriano D

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Jul 8, 2019

great

By Daniel C

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Nov 3, 2017

Great

By maher a

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Feb 6, 2016

great

By QuynhNNCS180599

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Oct 13, 2024

good

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Sep 19, 2024

Good

By nhinhphs180680

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Sep 18, 2024

good

By Akshobya A S

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Sep 3, 2024

Nice

By KAVYA N V

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Aug 24, 2024

good

By APEKSHA L J I

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Aug 11, 2024

good

By Nguyễn H K K H

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Jan 10, 2024

good

By Debashis H

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Feb 19, 2023

good

By Shaina

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Jul 27, 2022

good

By Poojari P S

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May 13, 2022

good

By DINESH J

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Apr 11, 2022

Good

By saurabh a

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Dec 17, 2021

good

By 邱舒敏

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Aug 23, 2021

good

By Manishankar K

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Sep 12, 2020

nice

By Mark K

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Sep 4, 2020

goog

By DALPAT K

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Jul 10, 2020

nice

By Akash B

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Jul 9, 2020

NICE

By Learn W N

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Jun 24, 2020

good