Go beyond likes and shares to truly understand what people are saying about your brand. Measuring Brand Buzz: From Social Listening to Strategic Insights is a practical, hands-on course for marketers who want to master the art and science of measuring brand awareness. In today's crowded digital landscape, understanding your brand's presence is everything. This course will teach you to distinguish between the "how many" of quantitative metrics like share of voice and the critical "what they're saying" of qualitative analysis.
Measure Brand Buzz
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Measure Brand Buzz
This course is part of Digital Marketing Channel Foundations Specialization
Instructor: LearningMate
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Measure brand awareness with quantitative and qualitative methods, using social listening to analyze and report brand conversations.
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Recently updated!
March 2026
Taught in English
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This course is part of the Digital Marketing Channel Foundations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
This module teaches learners how to measure what people think and say about a brand. It starts by explaining the foundational difference between quantitative metrics (the 'how many') and qualitative insights (the 'why'). Learners will explore real-world examples to see how brands track conversations for both crisis management and proactive product development. The module then provides hands-on practice in social listening, guiding learners to find, capture, and analyze real-time brand mentions, building a foundational skill for any modern marketing role.
What's included
3 videos2 readings2 assignments
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