Optimize and Track SEO

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Optimize and Track SEO

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop an on-page SEO plan, evaluate keyword ranking reports, and propose strategic remediation actions to improve relevance and rank.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Is your website a ghost town? It's time to stop guessing and start optimizing. Optimize and Track SEO is a 130-minute course for marketers and content managers who need to improve their site's relevance and strategically respond to performance data. Drawing on industry-standard frameworks from Moz, you'll master the foundational practice of on-page SEO, learning to craft optimized H1 tags, meta descriptions, and internal linking structures that tell search engines exactly what your content is about. Then, using principles from platforms like SEMrush, you'll learn to interpret keyword ranking reports, evaluate performance against goals, and—when growth stalls—propose powerful remediation actions, like the backlink strategies championed by experts at Backlinko. This course culminates in you creating a full SEO action plan, proving you can both improve a page and drive its long-term success.

This module lays the critical groundwork for search engine optimization. Learners will discover why a technically sound page can be invisible to search engines and then master the core on-page elements—H1 tags, meta descriptions, and internal links—that communicate relevance and drive click-throughs from search results.

What's included

2 videos1 reading2 assignments

SEO isn't "set it and forget it." In this module, you'll learn how to analyze SEO performance by interpreting keyword ranking reports. You will then learn how to propose a strategic, high-impact remediation plan to overcome stagnant rankings and regain momentum.

What's included

2 videos1 reading1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearningMate

173 Courses 10,659 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.