Retail Strategy: Analyze, Design & Evaluate

Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.

Retail Strategy: Analyze, Design & Evaluate

This course is part of Retail Management Mastery: Strategy, Analysis & Success Specialization

Instructor: EDUCBA

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze retail evolution and align vision/mission with strategy.
Apply SWOT, PESTLE, and geo-assessment to retail operations.
Evaluate organizational structures and intellectual capital.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Retail Management Mastery: Strategy, Analysis & Success Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, learners will be able to analyze the evolution of retail management, evaluate company vision and mission for strategic alignment, apply analytical frameworks such as SWOT, PESTLE, and geo-assessment, design effective organizational structures, and evaluate intellectual capital strategies to drive impact in retail operations.

This course equips learners with both foundational concepts and advanced applications in retail management. Starting with case study framing and company insights, learners will build a strong understanding of retail evolution, organizational purpose, and key strategic observations. The course then progresses into advanced frameworks and intellectual capital management, where learners apply tools to real-world contexts, assess organizational capacity, and evaluate outcomes for course correction and impact analysis. What makes this course unique is its integrated case study approach—anchored in Intellectual Capital Management across Asian retail conglomerates—providing practical, contextual learning beyond textbook theory. Learners gain not just knowledge, but actionable skills to analyze, design, and evaluate retail strategies for sustainable competitive advantage in dynamic markets.

This module introduces the foundations of retail management by building context through case study framing, company background, and key strategic insights. Learners will explore the chronological evolution of retail, understand how vision and mission statements guide organizational direction, and analyze key observations that set the stage for strategic decision-making. By the end of this module, learners will have a strong conceptual framework to understand retail management in dynamic markets.

What's included

11 videos4 assignments

11 videos Total 86 minutes

Case Study Introduction 6 minutes
Definition and Chronology Part 1 13 minutes
Definition and Chronology Part 2 10 minutes
Definition and Chronology Part 3 8 minutes
Retail Management Complements 4 minutes
Company Overviewtrec 9 minutes
Company Vision and Mission Statement 8 minutes
Company IRIC Mileposts 10 minutes
IRIC Milepostsmpany Continue 5 minutes
Objective 6 minutes
Key Observations 8 minutes

4 assignments Total 60 minutes

Framing the Case Study 10 minutes
Company Landscape 10 minutes
Strategic Insights 10 minutes
Graded - Foundations of Retail Strategy 30 minutes

This module applies analytical tools and frameworks to retail strategy, focusing on SWOT, PESTLE, and organizational setup. Learners will explore how intellectual capital is managed across Asian markets, identify challenges in its application, and assess how evaluation and impact analysis drive long-term success. Through this module, learners gain practical tools to design, implement, and refine advanced retail strategies that ensure sustainable competitive advantage.

What's included

13 videos4 assignments

13 videos Total 66 minutes

Retail Management Strategy 6 minutes
Pre ICM Functionality Set-up Ethos 2 minutes
Pre ICMFS_Geo Assessment Profile 5 minutes
Pre ICMFS PESTLE Analysis 5 minutes
Pre ICMFS SWOT Analysis 7 minutes
Retail Management Strategy Complements 2 minutes
RMS The Retail Org Set-up 10 minutes
RMS The Retail Org Set-up Continue 5 minutes
RMS-The Intellectual Capital Management 8 minutes
RMS-The IC Skills in Asian Outlets 2 minutes
RMS-The IC Challenges in the Asian Sector 3 minutes
Evaluation and Course Correction 6 minutes
Objective realization and Impact Analysis 4 minutes

4 assignments Total 60 minutes

Analytical Frameworks 10 minutes
Building Organizational Capacity 10 minutes
Managing Intellectual Capital and Evaluating Outcomes 10 minutes
Graded - Advanced Retail Management Applications 30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

EDUCBA

1,032 Courses 228,900 learners

Offered by

EDUCBA

Explore more from Business Essentials

Status: Free Trial
EDUCBA
Retail Management Strategies: Apply & Analyze
Course
Status: Free Trial
EDUCBA
Retail Management: Analyze, Plan & Strategize
Course
Status: Free Trial
EDUCBA
Retail Management Mastery: Strategy, Analysis & Success
Specialization
Status: Free Trial
University of Pennsylvania
Omnichannel Retail Strategy
Specialization

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.