Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

The Search for Great Ideas: Harnessing creativity to empower innovation.
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The Search for Great Ideas: Harnessing creativity to empower innovation.
This course is part of How to Start Your Own Business Specialization



Instructors: Ken Szymusiak
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Reviewed on Jun 11, 2016
Interesting, gave an unique approach to innovation and creativity.
Reviewed on Oct 4, 2016
Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.
Reviewed on Oct 25, 2018
Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

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