Track Key KPIs is an intermediate course designed for aspiring brand managers and marketers who need to translate data into a clear story of brand health. In today's data-driven landscape, success isn't just about big ideas; it's about knowing which numbers matter and what they're telling you. This course provides a clear, practical guide to the essential discipline of KPI tracking.
Track Key KPIs
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Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Accurately track and report on key brand management KPIs using data from GA4 and social media dashboards.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
This module provides a focused, hands-on guide to the essential task of tracking brand performance. Learners will start by understanding why consistent measurement is critical to a brand's success. They will then learn how to identify crucial metrics, where to find them in standard marketing dashboards, and how to accurately update a weekly KPI tracker. By the end, learners will have mastered the fundamental operational rhythm of a data-informed brand manager.
What's included
2 videos2 readings3 assignments
Instructor
173 Courses 10,659 learners
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.