• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Tecnologías para la Innovación Educativa

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Technology Solutions, Emerging Technologies, Innovation, Technology Strategies, Solution Design, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    277 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Assessment for Learning

    Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Big Data, Analytics, Analysis, Data Ethics, Data Access, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    É

    École normale supérieure

    Les transitions énergétique & écologique dans les pays du Sud

    Skills you'll gain: Sustainable Development, Economic Development, Socioeconomics, Financial Market, Sustainable Business, Climate Change Mitigation, Financial Policy, Sustainable Technologies, Environment and Resource Management, Environmental Science, Natural Resource Management, Climate Change Adaptation, Economics, Environmental Policy, Governance, Accounting, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    392 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Experience, User Experience Design, User Research, Design Thinking, Persona (User Experience), Usability, User Centered Design, User Interface (UI), Mockups, Prototyping, Sprint Retrospectives, Wireframing, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Lemann

    Ensino Híbrido: Personalização e Tecnologia na Educação

    Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Technology Strategies, Innovation, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Justice and Equity in Technology Policy

    Skills you'll gain: Social Justice, Responsible AI, Disabilities, Innovation, Diversity Awareness, Social Impact, Socioeconomics, Human Centered Design, Sustainable Systems, Policy Analysis, Diversity Equity and Inclusion Initiatives, Data Ethics, Technology Strategies, Policy Development, Governance, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

    Skills you'll gain: Overcoming Objections, Price Negotiation, Contract Negotiation, Vibe coding, Advertising, Google Ads, Closing (Sales), Marketing Psychology, Copywriting, B2B Sales, Social Media Marketing, Product Strategy, Order Management, Generative AI Agents, Brand Strategy, Branding, Marketing Materials, Rapport Building, Customer Retention, Logistics Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    Tel Aviv University

    Economic Growth and Distributive Justice Part I - The Role of the State

    Skills you'll gain: Social Justice, Economics, Policy, and Social Studies, Socioeconomics, Tax, Economics, Sustainable Development, Ethical Standards And Conduct, Policy Analysis, Technology Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    385 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems

    Skills you'll gain: Sanitation, Water Resource Management, Sustainable Development, Environmental Policy, Socioeconomics, Policty Analysis, Research, and Development, Climate Change Adaptation, Economic Development, Public Health, Economics, Supply And Demand, Cost Estimation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    University of Copenhagen

    Data Literacy – What is it and why does it matter?

    Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

1…818283…489

In summary, here are 10 of our most popular social media marketing courses

  • Measure Brand Buzz: Coursera
  • Tecnologías para la Innovación Educativa: Tecnológico de Monterrey
  • Assessment for Learning: University of Illinois Urbana-Champaign
  • Les transitions énergétique & écologique dans les pays du Sud: École normale supérieure
  • Foundations of User Experience (UX) Design: Google
  • Ensino Híbrido: Personalização e Tecnologia na Educação: Fundação Lemann
  • Justice and Equity in Technology Policy: University of Michigan
  • Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon: Alex Genadinik
  • Economic Growth and Distributive Justice Part I - The Role of the State: Tel Aviv University
  • Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems: University of Manchester

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok