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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,804 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GS

May 2, 2021

This course was very interesting and engaging. As a working professional, I really liked the inclusion of the practical marketing tips. The course is very worthwhile!

WE

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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326 - 350 of 490 Reviews for The Digital Marketing Revolution

By Alberto L

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Jan 7, 2021

Great professor!

By Ishrat N

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Oct 24, 2020

Excellent Course

By VEERESH S

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Jun 17, 2020

Analytical Tools

By Seif A

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Feb 25, 2018

Simply Excellent

By EL H A

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Dec 5, 2023

bonne formation

By Mohit A

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Sep 24, 2020

Great learning!

By Malika P

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Apr 8, 2020

Amazing course!

By FOUAD E

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Jul 16, 2022

it was perfect

By Nhung L

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Jun 18, 2022

Helpful course

By Zahra R

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Feb 13, 2024

Great Course!

By Celestine O

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Mar 21, 2022

Great course!

By Jaime C B

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Aug 20, 2020

Great Course!

By Ajeet M

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May 16, 2020

Great course!

By Abel M

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Aug 6, 2025

Muy completo

By Zukhriddin M

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Feb 18, 2025

great course

By Rehan A

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Jul 6, 2024

Best Course.

By masomeh a

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Oct 30, 2023

That’s great

By Suli Y

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Sep 11, 2023

Great class!

By Jasmine G

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Apr 14, 2022

Great class!

By Maher C

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Feb 19, 2022

Great Course

By Stefen B

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Jan 9, 2022

Great course

By Eduardo .

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Apr 12, 2021

Great Course

By Aber H

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Nov 13, 2020

great course

By VAIBHAV C

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Aug 26, 2020

nice course.

By Murtuza Z H K

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Jul 31, 2018

Great course