Diseña la estrategia de lanzamiento de tu producto

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Diseña la estrategia de lanzamiento de tu producto

Instructor: Emilio Peña

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Advanced level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Advanced level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Diseñar la plataforma de lanzamiento del producto digital.
Establecer los procesos necesarios para garantizar la calidad del producto.
Establecer procesos de comunicación efectivos durante el lanzamiento.
Implementar procesos de iteración para mejorar el producto y garantizar una exitosa llegada del mismo a los usuarios finales.

Skills you'll gain

Details to know

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Assessments

1 assignment

Taught in Spanish

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There is 1 module in this course

Para aquellos interesados en gestión de productos y desarrollo de productos, este curso explora las complejidades del lanzamiento de un producto en el ámbito digital. Aprenderás sobre la importancia de lanzar productos digitales a través de procesos de mejora continua. Explorarás las diferentes fases y consideraciones involucradas en el lanzamiento, así como la necesidad de trabajo en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia un objetivo común.

En el lanzamiento del producto no hay nada escrito sobre piedra, ni siquiera el producto mismo. En este Bit aprenderás sobre la importancia de lanzar productos digitales siguiendo procesos de mejora constante. Conocerás las diferentes fases y consideraciones que hacen parte del lanzamiento, así como la necesidad de trabajar en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia el mismo fin. De igual manera, comprenderás la importancia de ser flexibles, rápidos y creativos para responder acertadamente a los cambios e iteraciones y a las necesidades de los usuarios. Todo con el propósito de lanzar un producto exitoso.

What's included

4 videos9 readings1 assignment

4 videos Total 13 minutes

Bienvenida 2 minutes
Prepara la plataforma de lanzamiento 4 minutes
Crea la estrategia de comunicación 4 minutes
¡Ya despegaste! ¿Qué sigue ahora? 3 minutes

9 readings Total 85 minutes

Antes de empezar 10 minutes
Plan de lanzamiento 10 minutes
Matriz RACI 10 minutes
Conclusiones Microbit 1 10 minutes
El impacto del canal adecuado 10 minutes
Conclusiones Microbit 2 10 minutes
Iteración de prueba y error 10 minutes
Conclusiones Microbit 3 10 minutes
Material complementario 5 minutes

1 assignment Total 30 minutes

Prueba Final 30 minutes

Instructor

Emilio Peña

UBITS

1 Course 160 learners

Offered by

UBITS

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