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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2501 - 2525 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By vince d

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Sep 15, 2022

Information is well presented and helps build a great fondation.

By Abdallah A

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Sep 6, 2022

انها دورة رائعة!

اشكر جوجل و كورسيرا لتقديمها هذه الدورة الرائعة.

By Rashidah R

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Jun 19, 2022

Excellent course with hands on detailed information to guide you.

By erica H

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Jun 11, 2022

So good at breaking down the foundations for the futher courses.

By Harshit J

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Dec 30, 2025

it is veey beneficial for getting knowledge of digital marketing

By Allison A S

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Jul 29, 2025

Incredibly valuable information and easy to do at your own pace!

By Mousa H

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Apr 21, 2025

its really amusing how we learn step by step . i really loved it

By ANGELICA G L B

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Apr 16, 2025

muy completo la información, interesante, aprendí mucho, gracias

By sheetal M

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Apr 3, 2025

Very helpful in improving my skills and boosting the confidence.

By Dhruv S

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Feb 7, 2025

A great way of commencing the understanding of digital marketing

By Md. N A

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Oct 27, 2024

Very good introductory course on the world of Digital Marketing.

By jazmin m

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Sep 24, 2024

I completely love it! The quizzes and AI make a huge difference.

By PANKAJ B

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Sep 12, 2024

Awesome Learning Experience and facilatore explain well deserved

By Mohamed S I

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Aug 18, 2024

Amazing course, to whom is looking to diving into DM and E-Comm.

By Евдокимова В

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May 7, 2024

I really like this course. It's highly detailed and informative!

By Ale V

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Apr 6, 2024

Sin duda un curso lleno de buenos conceptos, bien hecho, actual.

By priya s

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Mar 27, 2024

Well structured, simple and clear video presentations and texts.

By Haris q

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Feb 18, 2024

it is best course to kickstart our journey for digital marketing

By ilyas m

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Dec 16, 2023

it is a great course and i learned so many things here thank you

By Nilesh G

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Nov 26, 2023

good and addtional knowledge has been getted into this program.

By Asmaa H

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Nov 15, 2023

I liked every single step of it, the teachers and the work done.

By Francisco M L A

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Nov 3, 2023

I loved it, super complete. I'm glad this is just the beginning.

By Birgilio R C

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Oct 10, 2023

Great course and tools for Marketing & e-commerce understanding.

By Zia u R

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Sep 25, 2023

It was a great experience. This course covered all basic things.

By Cassandra W

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Sep 25, 2023

Great Class to take to give you a foundation of DM and Ecommerce