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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2751 - 2775 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Mafalda S

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May 15, 2025

Well structured and easy to follow. Great introduction!!

By Dina B

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Feb 9, 2025

sangat membantu sekali untum mempelajari digital markting

By Adrian H G

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Jan 24, 2025

Este curso es muy dinámico y objetivo con sus enseñanzas

By ELSS

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Dec 13, 2024

Cada día mas cerca de la meta! Gracias Google y Coursera!

By Maricela C G

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Oct 15, 2024

Gracias, muchos términos usados actualmente en marketing.

By Najmul I P Z

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Sep 24, 2024

it was fun to learn about digital marketing and ecommerce

By Ubaid A

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Mar 22, 2024

It was very smooth and professional learning environment.

By Tania V

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Feb 25, 2024

Easy to understand subject matter and great presentation.

By Maphathi M

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Feb 1, 2024

A guided course with instructions and real-life examples!

By Anuradha P

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Dec 29, 2023

its good and contains deep overview information tutorial

By Kanwal Q

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Sep 7, 2023

Best course I personally really like it very informative.

By Afikile M

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Aug 23, 2023

This was a good course. I enjoyed to learn with Coursera!

By Jumana A

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Aug 3, 2023

Insightful and engaging course content. Highly Recommend!

By Kanade D

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Jul 25, 2023

covered all topics in this foundation course... Thank you

By Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

By Rose O

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Jul 20, 2023

this is one of the most perfect course i have come across

By Yayang F S P

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May 22, 2023

Very helpful in learning digital marketing and e-commerce

By Judd K J

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May 10, 2023

I learned alot, great user interface and highly intuitive

By Ismael B

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Apr 11, 2023

Got to learn alot about different career paths i can take

By Ronak G

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Mar 19, 2023

To stay in market be with market

ECommerce is new market .

By Filipe A

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Mar 11, 2023

This was too good and the instructor was really the best!

By Suzanne C

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Feb 28, 2023

top super explication hate de poursuivre les autres cours

By Maryam Z

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Dec 29, 2022

love the knowledge the teachers are great this helps alot

By Manoj K

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Dec 29, 2022

amazing, gave me detailed knowledge of digital marketing

By Erika C

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Dec 25, 2022

The course was digestible, engaging , applicable and fun!