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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,107 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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3776 - 3800 of 7,224 Reviews for Foundations of Digital Marketing and E-commerce

By Dinh T M L

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Jul 21, 2023

Really enjoy the course so far!

By Parneet K

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Apr 26, 2023

amazing and valuable experience

By Engr. I A

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Apr 8, 2023

very interested and informative

By mussa z

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Apr 2, 2023

Learned and equipped new skills

By Muhammad A

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Mar 25, 2023

Great experience in this course

By Estefania V O

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Feb 7, 2023

Amaizing course I learned a lot

By raam k

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Jan 16, 2023

keep the pass percentage as 75%

By Rim E S

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Jan 4, 2023

Very interesting and effective!

By Berenice D

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Dec 18, 2022

Very educational and thorough!!

By Shruthi Y

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Nov 20, 2022

excited to finish the course!!!

By Syed M H

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Oct 27, 2022

It was great experience for me

By Scott D

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Oct 25, 2022

Great course and value so far.

By Rafia A

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Oct 17, 2022

Excellent learning opportunity

By Salah M A A

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Aug 26, 2022

great and useful course. thanks

By Stacey S

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Aug 25, 2022

I learned a lot about the topic

By Kiara C

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Aug 13, 2022

Easy to understand and detailed

By M B K .

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Jun 26, 2022

Excellent course for a Beginner

By Ally B

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May 10, 2022

Loved this foundational course.

By Daylin V

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Feb 5, 2026

Me encanto, aprendi muchísimo.

By Cristel B

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Jan 29, 2026

Como obtengo mi certificado???

By Anjum K

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Nov 13, 2025

It has been a great experience

By Azra N

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Oct 4, 2025

i enjoyed learning this course

By Adiel S

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Oct 1, 2025

Conteúdo muito bom e completo!

By Natacha Z

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Jun 7, 2025

excelente material y contenido

By Adinel P M

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May 30, 2025

it's great, i'm learning a lot