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Generative AI: Accelerate your Digital Marketing Career

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Generative AI: Accelerate your Digital Marketing Career

This course is part of multiple programs.

Instructors: Rav Ahuja

8,492 already enrolled

Included with

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6 modules

Gain insight into a topic and learn the fundamentals.

47 reviews

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

47 reviews

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Job-ready, practical skills for leveraging generative AI in digital marketing 
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

18 assignments

Taught in English

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.

During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences. You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!

This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.

What's included

8 videos2 readings3 assignments2 app items2 plugins

8 videos Total 39 minutes

Course Introduction 4 minutes
Application of Generative AI in Digital Marketing 5 minutes
Introduction to Generative AI in Digital Advertising 5 minutes
Creating Impactful Ad Copy with Effective Prompts 5 minutes
AI-Generated Images for Advertising 4 minutes
AI-Powered Video Creation 5 minutes
Personalized Visuals in Advertising 5 minutes
Emerging Trends in Generative AI-Driven Advertising 6 minutes

2 readings Total 6 minutes

Course Overview 3 minutes
Module Summary: Leveraging Generative AI for Digital Advertising 3 minutes

3 assignments Total 50 minutes

Practice Quiz: Generative AI for Content in Digital Advertising 10 minutes
Practice Quiz: Generative AI for Visuals in Digital Marketing 10 minutes
Graded Quiz: Leveraging Generative AI for Digital Advertising 30 minutes

2 app items Total 40 minutes

Lab: Creating Ad Copy with Generative AI 20 minutes
Lab: Creating AI-Generated Visuals 20 minutes

2 plugins Total 25 minutes

Helpful Tips for Course Completion 15 minutes
Reading: Multilingual Content Creation 10 minutes

In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.

What's included

4 videos1 reading3 assignments3 app items1 plugin

4 videos Total 21 minutes

Introduction to Generative AI in SEO 6 minutes
AI-Driven Keyword Research 5 minutes
Content Optimization for SEO 5 minutes
Generating Meta Titles and Descriptions with AI 5 minutes

1 reading Total 3 minutes

Module Summary : Generative AI for SEO 3 minutes

3 assignments Total 50 minutes

Practice Quiz: AI-Driven Keyword Research and Blog Content 10 minutes
Practice Quiz: Meta Tags and Scheme Markup with Generative AI 10 minutes
Graded Quiz: Generative AI for SEO 30 minutes

3 app items Total 60 minutes

Lab: Generating Keyword Lists with Generative AI 20 minutes
Lab: Optimizing Blog Content with Generative AI 20 minutes
Lab: Creating Schema Markup with Generative AI 20 minutes

1 plugin Total 10 minutes

Reading: Multilingual SEO with Generative AI 10 minutes

In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.

What's included

6 videos1 reading3 assignments3 app items1 plugin

6 videos Total 32 minutes

AI-Driven Content Creation Tools 7 minutes
Effective Prompts for Content Creation 6 minutes
Prompt Basics for Social Media 6 minutes
Content Optimization Using AI 4 minutes
Creating Engaging Content with AI 5 minutes
AI for Content Personalization 5 minutes

1 reading Total 3 minutes

Module Summary: Generative AI for Content Creation 3 minutes

3 assignments Total 50 minutes

Practice Quiz: Tools and Prompts for Content Creation 10 minutes
Practice Quiz: Engaging and Personalized Content with Generative AI 10 minutes
Graded Quiz: Generative AI for Content Creation 30 minutes

3 app items Total 70 minutes

Lab: Exploring AI Writing Tools 30 minutes
Lab: Optimizing Content with Generative AI 20 minutes
Lab: Personalizing Content with Generative AI 20 minutes

1 plugin Total 1 minute

Reading: Understanding AI-Powered Content Tools 1 minute

In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.

What's included

5 videos1 reading3 assignments3 app items1 plugin

5 videos Total 30 minutes

Introduction to Generative AI in E-Commerce 7 minutes
AI for Personalized Product Recommendations 6 minutes
AI-Generated Marketing Copy for Social Media Advertising 5 minutes
AI-Generated Marketing Copy for Email Marketing 4 minutes
AI-Generated Marketing Copy for Website Banners 7 minutes

1 reading Total 3 minutes

Module Summary: Generative AI for E-Commerce 3 minutes

3 assignments Total 50 minutes

Practice Quiz: Generative AI for E-commerce Operations 10 minutes
Generative AI for Marketing Communication 10 minutes
Graded Quiz: Generative AI for E-Commerce 30 minutes

3 app items Total 60 minutes

Lab: Crafting Product Descriptions with Generative AI 20 minutes
Lab: Generating Product Recommendations and Descriptions 20 minutes
Lab: Creating Marketing Copy with Generative AI 20 minutes

1 plugin Total 10 minutes

Reading: AI-Powered Product Descriptions 10 minutes

In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.

What's included

6 videos1 reading4 assignments1 app item3 plugins

6 videos Total 36 minutes

Introduction to Generative AI in Email Marketing 7 minutes
AI-Powered Messaging Application 4 minutes
AI-Generated Email Copy 6 minutes
AI-Generated Email Personalization 7 minutes
AI-Powered A/B Testing for Email 5 minutes
Crafting Automated Email Messaging Based on Rules 6 minutes

1 reading Total 3 minutes

Module Summary: Generative AI for Email Marketing 3 minutes

4 assignments Total 60 minutes

Practice Quiz: Generative AI for Email Messages 10 minutes
Practice Quiz: Personalized Email Communication with AI 10 minutes
Practice Quiz: Generative AI for A/B Testing and Automated Messages 10 minutes
Graded Quiz: Generative AI for Email Marketing 30 minutes

1 app item Total 20 minutes

Lab: Generating Email Subject Lines and Emails 20 minutes

3 plugins Total 35 minutes

Reading: AI-Powered Email Subject Lines 10 minutes
Reading: AI-Generated Email Personalization 10 minutes
Reading: A/B Testing and Email Automation 15 minutes

This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.

What's included

3 videos2 readings2 assignments1 app item2 plugins

3 videos Total 16 minutes

Limitations of Generative AI in Digital Marketing 6 minutes
Concerns and Considerations About Generative AI in Digital Marketing 6 minutes
Course Wrap-Up 4 minutes

2 readings Total 3 minutes

Congratulations and Next Steps 2 minutes
Thanks from the Course Team 1 minute

2 assignments Total 70 minutes

Limitations, Issues, and Ethical Considerations of Generative AI 10 minutes
Final Graded Quiz: Generative AI-Accelerate Your Digital Marketing Career 60 minutes

1 app item Total 60 minutes

Final Project: Generative AI-Driven Digital Marketing for a Luxury Brand 60 minutes

2 plugins Total 25 minutes

Reading: Best Practices in AI Content Creation 10 minutes
Course Glossary: Generative AI: Accelerate your Digital Marketing Career 15 minutes

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Instructors

Instructor ratings

(9 ratings)

Rav Ahuja

IBM

55 Courses 4,820,323 learners

Rajesh Menon

IBM

11 Courses 31,352 learners

Offered by

IBM

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Reviewed on Nov 10, 2025

Very good course covering basic details, need in depth details in SEO and ad copies section.

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Frequently asked questions

Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Generative AI also streamlines content creation, generating text, images, and videos efficiently.

Digital marketers can use generative AI to create engaging blog posts, social media captions, email campaigns, and ad copy tailored to different audience segments. They can also use AI to identify high-ranking keywords, generate meta descriptions, and improve content for search visibility. It’s a powerful tool to make their work faster and more effective.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.