En este curso aprenderás a crear y gestionar campañas en Google Ads que realmente funcionen. A través de un enfoque práctico, descubrirás cómo mejorar la visibilidad de tu empresa en los motores de búsqueda y atraer a los clientes adecuados. Este curso está diseñado para profesionales que desean fortalecer la presencia de una empresa en línea y maximizar el impacto de sus inversiones publicitarias. Aprenderás a aplicar estrategias de marketing digital alineadas con las necesidades específicas del negocio para lograr resultados tangibles tanto en posicionamiento web como en el retorno de inversión.
Introducción al marketing con Google Ads
Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar una estrategia de marketing efectiva para campañas de Google Ads, adaptada a las características y objetivos de la empresa.
Skills you'll gain
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Explore more from Marketing
Status: Free
Status: Preview
Coursera
Status: Free Trial
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy