Data-driven marketing starts with knowing how to collect, interpret, and present the right numbers. In this course, you'll build the foundational skills that modern digital marketing professionals use every day — from reading web traffic reports to creating charts that tell a story at a glance.
Marketing Data Analysis and Visualization Fundamentals
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Marketing Data Analysis and Visualization Fundamentals
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Calculate mean, median, and mode to interpret marketing data.
Build Excel pivot tables and track KPIs in shared documents.
Pull and document web traffic metrics using analytics platforms.
Create charts in Tableau or Power BI to visualize campaign results.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 9 modules in this course
You will learn fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.
What's included
2 videos1 reading1 assignment
You will learn Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.
What's included
2 videos1 reading3 assignments
You will learn the foundational skill of identifying and documenting key analytics metrics from official technical resources, building the accuracy needed for reliable data interpretation and team communication.
What's included
2 videos1 reading2 assignments
You will develop systematic platform navigation skills to consistently retrieve standard web traffic performance data, enabling reliable marketing analysis and stakeholder reporting.
What's included
2 videos1 reading3 assignments
You will learn the critical distinction between predictive and outcome-based metrics to enable proactive marketing strategy development.
What's included
2 videos2 readings2 assignments
You will learn systematic data collection workflows that ensure accurate, timely population of marketing performance tracking documents using standardized procedures.
What's included
2 videos2 readings2 assignments
You will develop foundational awareness of industry-standard BI tools used in marketing analytics and understand their core capabilities for transforming marketing data into visual insights.
What's included
2 videos2 readings2 assignments
You will gain hands-on experience connecting data sources and creating functional bar charts using professional BI tools, demonstrating practical skills needed for marketing dashboard creation and performance reporting.
What's included
2 videos1 reading3 assignments
You will create a comprehensive marketing analytics report that integrates data analysis, web traffic insights, performance tracking, and data visualization skills. This project synthesizes spreadsheet analysis techniques with web analytics interpretation and business intelligence visualization to deliver actionable marketing insights.
What's included
3 readings1 assignment
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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