Is your website a ghost town? It's time to stop guessing and start optimizing. Optimize and Track SEO is a 130-minute course for marketers and content managers who need to improve their site's relevance and strategically respond to performance data. Drawing on industry-standard frameworks from Moz, you'll master the foundational practice of on-page SEO, learning to craft optimized H1 tags, meta descriptions, and internal linking structures that tell search engines exactly what your content is about. Then, using principles from platforms like SEMrush, you'll learn to interpret keyword ranking reports, evaluate performance against goals, and—when growth stalls—propose powerful remediation actions, like the backlink strategies championed by experts at Backlinko. This course culminates in you creating a full SEO action plan, proving you can both improve a page and drive its long-term success.
Optimize and Track SEO
Optimize and Track SEO
This course is part of Campaign Execution, SEO & Social Media at Scale Specialization
Instructor: LearningMate
Included with
Recommended experience
What you'll learn
Develop an on-page SEO plan, evaluate keyword ranking reports, and propose strategic remediation actions to improve relevance and rank.
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March 2026
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There are 2 modules in this course
This module lays the critical groundwork for search engine optimization. Learners will discover why a technically sound page can be invisible to search engines and then master the core on-page elements—H1 tags, meta descriptions, and internal links—that communicate relevance and drive click-throughs from search results.
What's included
2 videos1 reading2 assignments
SEO isn't "set it and forget it." In this module, you'll learn how to analyze SEO performance by interpreting keyword ranking reports. You will then learn how to propose a strategic, high-impact remediation plan to overcome stagnant rankings and regain momentum.
What's included
2 videos1 reading1 assignment
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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