In this course, you'll learn how to leverage AI to drive business value and strategy. Gain insights into AI's role in business operations and how to implement it effectively. You'll be guided through real-world applications, industry perspectives, and actionable strategies to maximize AI’s impact. What sets this course apart is its focus on practical, business-driven results, ensuring that you understand how to implement AI in your organization. Designed for non-technical business leaders, this course is perfect for those seeking to unlock the potential of AI in their companies.

The AI Value Playbook: Making AI Work in the Real World
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The AI Value Playbook: Making AI Work in the Real World

Instructor: Packt - Course Instructors
Included with
Recommended experience
Recommended experience
Beginner level
Non-technical business leaders seeking to integrate AI into operations and strategy.
Recommended experience
Recommended experience
Beginner level
Non-technical business leaders seeking to integrate AI into operations and strategy.
What you'll learn
Understand core AI concepts and their practical applications
Develop strategies to integrate AI into business operations
Learn how to drive competitive advantage through AI
Skills you'll gain
- Business Transformation
- Business Leadership
- Customer experience improvement
- Responsible AI
- AI Product Strategy
- Artificial Intelligence and Machine Learning (AI/ML)
- Data-Driven Decision-Making
- Customer Service
- Legal Technology
- Data Governance
- Business Process Automation
- Machine Learning
- Data Management
- Artificial Intelligence
- Technology Strategies
Tools you'll learn
Details to know

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November 2025
34 assignments
See how employees at top companies are mastering in-demand skills

There are 34 modules in this course
In this section, we explore practical AI strategies for business growth, focusing on data-driven decision frameworks and scalable integration models for non-technical leaders.
What's included
2 videos1 reading1 assignment
2 videos• Total 2 minutes
- Course Overview• 1 minute
- Introduction - Overview Video• 1 minute
1 reading• Total 20 minutes
- Introduction - The Reading• 20 minutes
1 assignment• Total 10 minutes
- AI and Organizational Transformation• 10 minutes
In this section, we explore core AI concepts, types like machine learning and generative AI, and the AI technology stack to understand their business applications and limitations.
What's included
1 video4 readings1 assignment
1 video• Total 1 minute
- Overview of AI Concepts and Technology Stack - Overview Video• 1 minute
4 readings• Total 40 minutes
- Introduction• 10 minutes
- AI Training Techniques• 10 minutes
- Generative AI and LLMs in More Detail• 10 minutes
- The Commercial Opportunities of the Democratization of LLMs• 10 minutes
1 assignment• Total 10 minutes
- Foundations of AI and Its Practical Applications• 10 minutes
In this section, we explore real-time speech recognition and conversational AI applications for meeting optimization and collaborative knowledge sharing in enterprise environments.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- CEO of Otter.ai - Overview Video• 1 minute
1 reading• Total 20 minutes
- CEO of Otter.ai - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Otter.ai and AI-Powered Collaboration• 10 minutes
In this section, we explore integrating generative AI with proprietary data to enhance business operations, focusing on reducing hallucination, bias, and ensuring compliance for reliable AI deployment.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Founder and CEO at Vectara - Overview Video• 1 minute
1 reading• Total 30 minutes
- Founder and CEO at Vectara - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Exploring AI and Its Impact on Technology and Work• 10 minutes
In this section, we explore AI integration in customer service, focusing on ROI, human-AI collaboration, and strategic deployment for improved satisfaction and operational efficiency.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Co-Founder and CEO at Cognigy - Overview Video• 1 minute
1 reading• Total 30 minutes
- Co-Founder and CEO at Cognigy - The Reading• 30 minutes
1 assignment• Total 10 minutes
- AI in Enterprise and Customer Service• 10 minutes
In this section, we explore data governance, integrated platforms, and business value alignment to drive sustainable growth through analytics and strategic data management.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Chief Information Officer at GLP - Overview Video• 1 minute
1 reading• Total 20 minutes
- Chief Information Officer at GLP - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Data-Driven Business Transformation• 10 minutes
In this video, we introduces Ruben Ortega, a General Partner at Enjoy the Work, and highlights his professional experience.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- General Partner at Enjoy the Work - Overview Video• 1 minute
1 reading• Total 30 minutes
- General Partner at Enjoy the Work - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Data-Driven Decision Making and Organizational Success• 10 minutes
In this section, we explore AI observability and explainability for enterprise applications, emphasizing measurable metrics, transparent systems, and responsible AI frameworks to ensure trust and compliance.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Principal AI Scientist at Fiddler AI - Overview Video• 1 minute
1 reading• Total 30 minutes
- Principal AI Scientist at Fiddler AI - The Reading• 30 minutes
1 assignment• Total 10 minutes
- AI Transparency and Enterprise Adoption• 10 minutes
In this section, we explore integrating AI and data into business strategies to enhance efficiency and revenue through stakeholder mapping and data-driven frameworks.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Global Chief Technology Officer at GroupM (WPP) - Overview Video• 1 minute
1 reading• Total 20 minutes
- Global Chief Technology Officer at GroupM (WPP) - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Technology Leadership and Data Initiative Insights• 10 minutes
In this section, we explore AI-driven contract management solutions, analyze legal tech challenges, and design modular systems to enhance efficiency and innovation in legal workflows.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Co-Founder and CEO of ContractPodAi - Overview Video• 1 minute
1 reading• Total 30 minutes
- Co-Founder and CEO of ContractPodAi - The Reading• 30 minutes
1 assignment• Total 10 minutes
- ContractPodAi and AI in Legal Operations• 10 minutes
In this section, we explore data-driven decision-making, customer behavior analysis using SQL, and designing low-stakes data products to build trust and achieve measurable outcomes.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- AI and Data Science Consultant Technologist and instructor - Overview Video• 1 minute
1 reading• Total 20 minutes
- AI and Data Science Consultant Technologist and instructor - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Data-Driven Decision Making in Business• 10 minutes
In this section, we explore the last mile approach to align data strategies with business value, analyze value chain opportunities, and implement decentralized team structures for measurable outcomes.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Group Chief Data and AI Officer at ITV - Overview Video• 1 minute
1 reading• Total 30 minutes
- Group Chief Data and AI Officer at ITV - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Data and AI Strategy in Organizational Transformation• 10 minutes
In this section, we explore strategic AI implementation through phased pilots, customer segmentation, and data-driven decision-making to drive business improvements and stakeholder buy-in.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- AI Tech Entrepreneur and Board Member - Overview Video• 1 minute
1 reading• Total 20 minutes
- AI Tech Entrepreneur and Board Member - The Reading• 20 minutes
1 assignment• Total 10 minutes
- AI Leadership and Strategic Implementation• 10 minutes
In this section, we explore synthetic data generation, causal ML integration, and knowledge-based AI architectures, emphasizing their practical applications in industrial and financial domains.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Applied AI Architect - Overview Video• 1 minute
1 reading• Total 30 minutes
- Applied AI Architect - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Insights from Phil Harvey on AI and Data Work• 10 minutes
In this section, we explore AI opportunities in high-volume processes, strategies for responsible adoption, and challenges in implementation. Key concepts include automation, ethical integration, and collaboration for impactful solutions.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Director, Intelligent Industry at Capgemini Invent - Overview Video• 1 minute
1 reading• Total 10 minutes
- Director, Intelligent Industry at Capgemini Invent - The Reading• 10 minutes
1 assignment• Total 10 minutes
- Strategic AI and Organizational Transformation• 10 minutes
In this section, we explore aligning data strategies with stakeholder needs, using 2x2 matrices for prioritization, and balancing data quality for faster impact.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Key Takeaways - Overview Video• 1 minute
1 reading• Total 10 minutes
- Head of Data, Analytics and AI at Levi Strauss & Co. - The Reading• 10 minutes
1 assignment• Total 10 minutes
- Data-Driven Decision Making in Retail• 10 minutes
In this section, we explore capability-based project execution, data integration, and designing insurance products through real-world health data insights and incremental delivery strategies.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- CTO/CDO in Insuretech, Payments, and Healthtech - Overview Video• 1 minute
1 reading• Total 10 minutes
- CTO/CDO in Insuretech, Payments, and Healthtech - The Reading• 10 minutes
1 assignment• Total 10 minutes
- Strategic Insights from Vickey Rodrigues in Tech Leadership• 10 minutes
In this section, we explore integrating data for cross-functional insights, leveraging AI in creative strategies, and designing frameworks for data transparency and collaboration.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Former Global Chief Innovation Officer at McCann Worldgroup - Overview Video• 1 minute
1 reading• Total 20 minutes
- Former Global Chief Innovation Officer at McCann Worldgroup - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Innovation and Leadership in Marketing• 10 minutes
In this section, we explore implementing CRM systems, analyzing data for insights, and designing unified data structures to enhance clarity and business outcomes.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Head of Data and Internal Systems at Agilio - Overview Video• 1 minute
1 reading• Total 30 minutes
- Head of Data and Internal Systems at Agilio - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Data Leadership and Organizational Impact• 10 minutes
In this section, we explore data-driven decision-making, aligning strategies with business outcomes, and designing scalable governance frameworks for transformational impact.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Chief Data and Technology Officer at Outra - Overview Video• 1 minute
1 reading• Total 30 minutes
- Chief Data and Technology Officer at Outra - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Data and Technology Leadership Insights• 10 minutes
In this section, we explore data governance frameworks and engagement metrics to drive business value, emphasizing structured data practices and their role in strategic decision-making and reader engagement.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Director of Data Governance and Architecture at the Financial Times - Overview Video• 1 minute
1 reading• Total 10 minutes
- Director of Data Governance and Architecture at the Financial Times - The Reading• 10 minutes
1 assignment• Total 10 minutes
- Data Governance and Strategic Decision-Making• 10 minutes
In this section, we explore data-driven decision-making, business problem-solving with data science, and designing scalable solutions for operational efficiency in diverse industries.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Data Science at Wolt and Doordash - Overview Video• 1 minute
1 reading• Total 20 minutes
- Data Science at Wolt and Doordash - The Reading• 20 minutes
1 assignment• Total 10 minutes
- Data Science in Business Operations• 10 minutes
In this section, we explore user-centric design, customer journey analysis, and omnichannel strategies to enhance engagement and drive data-informed business outcomes.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Global Head of Customer Experience at a Multinational Energy Company - Overview Video• 1 minute
1 reading• Total 10 minutes
- Global Head of Customer Experience at a Multinational Energy Company - The Reading• 10 minutes
1 assignment• Total 10 minutes
- Customer Experience and Data Integration in a Global Energy Company• 10 minutes
In this section, we explore probabilistic modeling in data science, communication of AI limitations to leadership, and real-world applications in mobility solutions.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Former Global Head of Data Science and Strategy at Ford Pro - Overview Video• 1 minute
1 reading• Total 30 minutes
- Former Global Head of Data Science and Strategy at Ford Pro - The Reading• 30 minutes
1 assignment• Total 10 minutes
- Data Science and Business Strategy in Automotive Innovation• 10 minutes
In this section, we examine AI-driven localization workflows, scalable dubbing solutions, and the economic impact of reducing barriers to global content access.
What's included
1 video1 reading1 assignment
1 video• Total 1 minute
- Chief Business Development Officer at Deepdub - Overview Video• 1 minute
1 reading• Total 20 minutes
- Chief Business Development Officer at Deepdub - The Reading• 20 minutes
1 assignment• Total 10 minutes
- AI and Localization in Modern Content Creation• 10 minutes
In this section, we examine how RAG and LLMs enhance personalized learning for healthcare technicians, focusing on context-aware systems and tailored educational applications.
What's included
1 video3 readings1 assignment
1 video• Total 1 minute
- LLMs and RAG Enable Hyper-Personalized Education for Healthcare Technicians - Overview Video• 1 minute
3 readings• Total 30 minutes
- Introduction• 10 minutes
- Defining the Use Case and Knowledge Discovery• 10 minutes
- Responsiveness, Balance, and Copyright Adherence• 10 minutes
1 assignment• Total 10 minutes
- Enhancing Education Through AI Technologies• 10 minutes
In this section, we explore AI personalization in non-English digital communities, focusing on inclusivity and relevance.
What's included
1 video3 readings1 assignment
1 video• Total 1 minute
- AI Personalization Increases Engagement in Nascent Tech Communities - Overview Video• 1 minute
3 readings• Total 40 minutes
- Introduction• 10 minutes
- Feature Development and Language Prioritization• 10 minutes
- Using Open Source to Help Launch Multiple Models at Scale• 20 minutes
1 assignment• Total 10 minutes
- AI Personalization and User Engagement in Global Tech Communities• 10 minutes
In this section, we explore AI-powered virtual agents that enhance service efficiency. Key concepts include secure deployment, context-dependent solutions, and scalable enterprise strategies.
What's included
1 video2 readings1 assignment
1 video• Total 1 minute
- AI-Powered Virtual Agent Augments Service Efficiency - Overview Video• 1 minute
2 readings• Total 20 minutes
- Introduction• 10 minutes
- Scoping the requirements• 10 minutes
1 assignment• Total 10 minutes
- AI-Powered Virtual Agent Case Study• 10 minutes
In this section, we explore how generative AI transforms innovation through data-driven creativity and business integration.
What's included
1 video5 readings1 assignment
1 video• Total 1 minute
- Generative AI Creates a Paradigm Shift in Innovation Processes - Overview Video• 1 minute
5 readings• Total 50 minutes
- Introduction• 10 minutes
- The Business Challenge• 10 minutes
- Experimentation and Trial• 10 minutes
- Realizing Practical Applications• 10 minutes
- Adoption and Integration• 10 minutes
1 assignment• Total 10 minutes
- Exploring the Impact of Generative AI on Innovation• 10 minutes
In this section, we explore using enterprise data to enhance customer profitability through stakeholder engagement, incremental data management, and actionable insights for sustainable business growth.
What's included
1 video3 readings1 assignment
1 video• Total 1 minute
- Unlocking Profit Potential Leveraging Enterprise Data for Customer Profitability - Overview Video• 1 minute
3 readings• Total 30 minutes
- Introduction• 10 minutes
- Developing a Clear Vision and Roadmap and Engaging Business Stakeholders• 10 minutes
- Results and Impact• 10 minutes
1 assignment• Total 10 minutes
- Leveraging Data for Customer Profitability Insights• 10 minutes
In this section, we explore AI-driven strategies for predicting and reducing customer churn through data analysis and actionable insights.
What's included
1 video4 readings1 assignment
1 video• Total 1 minute
- Minimizing Customer Churn with AI - Overview Video• 1 minute
4 readings• Total 50 minutes
- Introduction• 10 minutes
- Approach• 10 minutes
- Developing a minimum viable product (MVP)• 10 minutes
- Evaluating Modeling Techniques for Churn Prediction• 20 minutes
1 assignment• Total 10 minutes
- AI Strategies for Customer Retention• 10 minutes
In this section, we explore how language models like ChatGPT improve audience insights and marketing strategies through real-world case studies.
What's included
1 video3 readings1 assignment
1 video• Total 1 minute
- Enhancing Marketing Strategies Through the Power of LLMs - Overview Video• 1 minute
3 readings• Total 50 minutes
- Introduction• 20 minutes
- Approach• 20 minutes
- Developing a Tailored Positioning and Strategy• 10 minutes
1 assignment• Total 10 minutes
- Leveraging Large Language Models in Marketing• 10 minutes
In this section, we examine how multimodal LLMs enhance software development and customer innovation through AI integration, focusing on internal and external applications for efficiency and creativity.
What's included
1 video3 readings1 assignment
1 video• Total 1 minute
- Multimodal LLMs Redefine Software Development and Customer Innovation - Overview Video• 1 minute
3 readings• Total 50 minutes
- Introduction• 20 minutes
- Using AI Internally Within Lightricks• 10 minutes
- Using AI Externally to Innovate with Customers• 20 minutes
1 assignment• Total 10 minutes
- Exploring the Role of Multimodal LLMs in Modern Technology• 10 minutes
In this section, we explore AI strategies for operational efficiency, value creation, and scalable frameworks across industries, emphasizing measurable outcomes and strategic alignment.
What's included
1 video8 readings1 assignment
1 video• Total 1 minute
- Where We've Got To and What's Next - Overview Video• 1 minute
8 readings• Total 100 minutes
- Introduction• 10 minutes
- Is the Application of Your AI Project Targeting the Right Need to Make an Impact?• 10 minutes
- Develop a Minimum Viable Product• 30 minutes
- Building Efficient and Safe AI Systems• 10 minutes
- Solution Design Integrity• 10 minutes
- Design Trustworthy AI Systems• 10 minutes
- Organizing Talent• 10 minutes
- Secure Early Wins and Drive User Adoption• 10 minutes
1 assignment• Total 10 minutes
- Strategic AI Implementation and Business Alignment• 10 minutes
Instructor

Offered by

Offered by

Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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