Practical AI and prompting for marketing professionals

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Practical AI and prompting for marketing professionals

This course is part of AI for Marketing Specialization

Instructor: AI Business School

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the AI for Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Welcome to the “Practical AI and prompting for marketing professionals” — a unique, hands-on course designed to help you get practically trained on various job-specific AI use cases and technologies across various modalities. You will discover AI-powered tools to enhance your daily tasks, gaining immediate hands-on experience.

You will: - Intensively practice and apply AI-driven marketing -specific use cases—making AI a daily companion in your workflows and daily job routines. - Start to use AI technologies into your daily sales activities with hands-on exercises in interactive playgrounds and sandbox environments, increasing your confidence to experiment, iterate, and optimize AI-driven tools and technologies right in the course. - Master prompting techniques & discover prompting libraries for different Generative AI models for example, to craft high-impact marketing campaigns, compelling brand messaging, and persuasive communications—unlocking new ways to engage audiences and drive conversions. - Get inspired by participating in a project to conceptualize a personalized AI use case for your job role. Welcome to the unique “Practical AI and prompting for marketing professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

In this module you will get familiar with as well as try out and practice various marketing job-specific AI use cases that are truly relevant to your everyday professional life. You will interact with preconfigured, easy-to-use apps across eight core areas gaining hands-on experience with how AI responds to different inputs. By the end of the module, you will have tangible insights into AI capabilities, access to comprehensive resources detailing the use case areas and 50 marketing-specific examples.

What's included

2 videos15 readings2 assignments10 plugins

2 videos Total 7 minutes

Course overview and orientation 2 minutes
Typical AI use case areas for your daily job routines 4 minutes

15 readings Total 120 minutes

Course Syllabus 10 minutes
Module overview 10 minutes
Guidance for practical use case exercises 10 minutes
Guide for Use case 1: Search 5 minutes
Guide for Use case 2: Document analysis 5 minutes
Guide for Use case 3: Content creation (text) 5 minutes
Guide for Use case 4: Content creation (image) 5 minutes
Guide for Use case 5: Content creation (video) 5 minutes
Guide for Use case 6: Content translation 5 minutes
Guide for Use case 7: Content individualization 5 minutes
Guide for Use case 8: Ideation 5 minutes
Guide for Use case 9: Data analysis 5 minutes
Guide for Use case 10: Workflow automation 5 minutes
Eight typical AI use case areas 30 minutes
AI Use Case Example for marketing 10 minutes

2 assignments Total 45 minutes

AI value assessment 30 minutes
Assessment for Job specific training 15 minutes

10 plugins Total 150 minutes

Use case 1: Search 15 minutes
Use case 2: Document analysis 15 minutes
Use case 3: Content creation (text) 15 minutes
Use case 4: Content creation (image) 15 minutes
Use case 5: Content creation (video) 15 minutes
Use case 6: Content translation 15 minutes
Use case 7: Content individualization 15 minutes
Use case 8: Ideation 15 minutes
Use case 9: Data analysis 15 minutes
Use case 10: Workflow automation 15 minutes

This hands-on module trains you how to master prompting skills—the new essential way of interacting with AI tools. You’ll practice effective prompting techniques through practical exercises, learning how to craft clear, targeted instructions and avoid common mistakes. By the end, you’ll be able to guide GenAI tools to deliver accurate, personalized, and valuable results for your daily work.

What's included

6 videos5 readings1 assignment4 plugins

6 videos Total 21 minutes

Prompting success factor 1: Be specific and give examples 3 minutes
Prompting essentials 2: Define format and use role play 3 minutes
Prompting essentials 3: Experiment and iterate with prompts 5 minutes
Prompting essentials 4: Avoid typical prompting mistakes 2 minutes
Optimizing settings: A comprehensive guide 1 4 minutes
Optimizing settings: A comprehensive guide 2 4 minutes

5 readings Total 55 minutes

Exercise 1: Specificity drill 5 minutes
Exercise 2: Role play and response structuring 5 minutes
Exercise 3: Prompt refinement process 10 minutes
Exercise 4: Optimizing settings 5 minutes
Cheat sheet 30 minutes

1 assignment Total 30 minutes

Assessment for Effective Prompting 30 minutes

4 plugins Total 60 minutes

Exercise 1: Specificity drill 15 minutes
Exercise 2: Role play and response structuring 15 minutes
Exercise 3: Prompt refinement process 15 minutes
Exercise 4: Optimizing settings 15 minutes

In this module, you’ll brainstorm, refine, and share a practical AI use case for your organization. You will start by generating targeted Use Case ideas for your industry, function, and primary objective, then refine your idea with details on benefits, impact, risks, and milestones. Finally, you will transform a high-level idea into a structured AI use case concept tailored to a real-world marketing challenge. The result is a well-defined blueprint for a marketing-specific AI use case!

What's included

1 assignment2 plugins

In this module you will evaluate your abilities and obtain your personal certificate.

What's included

1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

AI Business School

18 Courses 11,343 learners

Offered by

AI Business School

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.