Track Brand Awareness is an intermediate-level course designed for marketing professionals, brand managers, and data analysts who want to translate brand tracking data into a decisive competitive strategy. In today's market, simply having data isn't enough; success depends on your ability to deploy robust tracking systems, interpret the signals that matter, and act on them with confidence. This course provides a comprehensive playbook to do just that.
Track Brand Awareness
Track Brand Awareness
This course is part of CRM, Project Management & Omnichannel Strategy Specialization
Instructor: LearningMate
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Learners will deploy a brand awareness tracker, integrate data into a BI dashboard, and analyze metrics to propose data-driven strategies.
Details to know
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Recently updated!
March 2026
Taught in English
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This course is part of the CRM, Project Management & Omnichannel Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This module lays the essential groundwork for effective brand tracking. Learners will explore why continuous, integrated data monitoring is a game-changer in modern marketing. You will get hands-on with the mechanics of setting up a simulated brand tracker, defining key metrics, and channeling that data into a user-friendly Looker Studio dashboard. The focus is on building a reliable, real-time data pipeline that serves as the single source of truth for strategic decision-making.
What's included
2 videos1 reading2 assignments
With a functional dashboard in place, this module shifts focus from implementation to interpretation and strategy. Learners will discover how to analyze brand tracking data to distinguish meaningful signals from routine noise. You will practice identifying competitive threats and opportunities in the data and, most importantly, develop and propose concrete, data-driven strategic levers—influencer, PR, and event activations—to close gaps and enhance brand positioning, directly reflecting the skills used by innovative brands like Oatly.
What's included
2 videos1 reading1 assignment
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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