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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,229 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

AD

May 10, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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476 - 500 of 1,095 Reviews for What is Social?

By Hazem H

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Aug 11, 2017

Very informative and useful!

will go ahead to the next

By Gauri B S

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Jul 25, 2017

A clear understanding of Social is there in this MOOC.

By Maria d P G L

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May 19, 2020

It´s a great course and the Randy is a great teacher.

By Syed A H R

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Apr 20, 2020

Everything is well defined. A very structured course.

By Omar H

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Nov 25, 2019

It's great, I've added a lot of information

thank you

By Jesús C V M

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Jun 18, 2019

A great Instroduction Course, great tips and speakers

By Ezaldeen A

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Mar 25, 2019

it is an amazing course i would like to take it again

By Yuan X

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Feb 7, 2016

not easy to understand but it's a good course indeed.

By Erica M

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Oct 12, 2015

I really enjoyed this course it was very informative.

By E A

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Sep 4, 2020

Everything is clear. Thank you for easy explanation.

By Vishvendra P S

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Apr 12, 2020

Thank you, Northwest University, Thank You Coursera.

By Khesraw S

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Jul 14, 2019

great course, excellent instructor

thank you coursera

By Shaun G

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Sep 29, 2017

Informative and a great intro to the specialization.

By Candice S

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Aug 9, 2016

Really excellent filled in the gaps in my knowledge.

By Linda S

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Oct 7, 2015

I enjoyed this course look forward to learning more.

By Maria E G S

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Jan 18, 2021

Great introductory course on social media marketing

By Jingyi D

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Jun 3, 2018

Perfect choice for beginners to learn about Social.

By Ogunfidodo A

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Apr 30, 2017

More than excellent actually. No word for my rating

By nand k P

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Aug 25, 2016

Best introductory course on Social media marketing!

By Cherrnor-Maju M

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Oct 19, 2015

Great introductory course, can't wait for the next!

By Maria F U N

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Sep 21, 2020

Great course, with lots of insightful information.

By Mahmoud T

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Aug 17, 2017

it's wonderful beginning to social media marketing

By Vay R

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Dec 3, 2016

Great class and great introduction into this world

By TRINA

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May 6, 2016

Great start at demystifying social media. Thanks!

By Deleted A

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Oct 26, 2020

Very important to start in the social networking.