Based on the best-selling book, Transformed, by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, and John Moore. This course explores the essential skills required to lead a successful product operating model transformation within an organization. It emphasizes the importance of leadership, collaboration, and innovation in driving organizational change. By adopting a product-driven approach, this course offers a framework for transforming how businesses operate to become more customer-centric and outcome-driven.
Product Operating Model and Business Transformation
Product Operating Model and Business Transformation
Instructor: Wiley-Expert Edge Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Lead a product-driven transformation within your organization
Develop cross-functional collaboration strategies
Implement customer-centric product strategies
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Assessments
11 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 11 modules in this course
In this section, we define the product operating model, explore competitive pressures and leadership frustrations motivating adoption, and pinpoint common transformation pitfalls alongside success factors to guide pragmatic, product-led change.
What's included
2 videos3 readings1 assignment
In this section, we dissect digital transformation through the lens of the modern product model, showing how changing how you build, solve problems, and choose problems unifies engineering, product, and business goals.
What's included
1 video5 readings1 assignment
In this section, we map key product competencies to managers, designers, engineers and leaders. We outline role profiles and coaching, enabling teams to deliver customer value and measurable business results.
What's included
1 video8 readings1 assignment
In this section, we apply product model first principles to create empowered, outcome-oriented teams and run rapid, responsible experiments, turning data-driven insights into customer solutions via high-integrity delivery.
What's included
1 video11 readings1 assignment
In this section, we see KKR fund Trainline's shift from legacy ticketing to product-led growth via data-driven squads. Learn to merge private equity vision, agile teams and analytics for innovation.
What's included
1 video3 readings1 assignment
In this section, we apply the product operating model to discovery and delivery. We illustrate cross-functional collaboration with sales, marketing, and finance to drive measurable outcomes and build stakeholder trust.
What's included
1 video6 readings1 assignment
In this section, we examine how a product-centric mindset transforms a sales-driven legacy firm. We highlight cross-functional discovery that speeds delivery and targets customer-validated, high-value problems.
What's included
1 video3 readings1 assignment
In this section, we run an evidence-based product model assessment, apply targeted competency and concept tactics, and drive transformation with evangelism. We also cover timelines, coaching support, and stakeholder alignment.
What's included
10 readings1 assignment
In this section, we unpack Adobe's leap to a SaaS product model, studying the vision-led roadmap and cross-team practices behind Creative Cloud. We distill insight-driven strategies for faster, customer-focused delivery.
What's included
1 video3 readings1 assignment
In this section, we surface cross-functional objections to product changes and craft evidence-based responses. We set communication rhythms that transform resistance into collaborative discovery, speeding agile delivery.
What's included
1 video9 readings1 assignment
In this section, we synthesize transformation levers from case studies and explore Trainline metrics to expose ROI. You then craft a personal roadmap translating course insights into strategic action.
What's included
1 video2 readings1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,