Chris Croft Training

Launch and Grow Your Business - Entrepreneurial Leadership Specialization

Chris Croft Training

Launch and Grow Your Business - Entrepreneurial Leadership Specialization

Launch and Grow Your Business - Entrepreneurship.

Practical MBA tips for entrepreneurial leadership: pricing, marketing, idea generation & operations

Chris Croft

Instructor: Chris Croft

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to maximise profits using customer focused pricing strategies, mindful cost cutting, and ethical negotiation

  • Start your own business from scratch, or grow an existing business using practical leadership techniques. MBA level theories for business expansion.

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Taught in English
Recently updated!

March 2026

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Specialization - 4 course series

What you'll learn

  • Find work-life balance and fulfilment: Create a joyful career aligned with personal values. Stop working in the corporate rat race!

  • Navigate Self-Employment: Understand pros, cons, and logistics of business ownership

  • Generate profitable ideas, tap into your passions and identify successful side hustles, market to the right audience and build a retirement plan

Skills you'll gain

Category: Brainstorming
Category: Competitive Analysis
Category: Self-Starter
Category: Market Analysis
Category: Entrepreneurship
Category: Cash Management
Category: Business Development
Category: Business Planning
Category: Small Business Accounting
Category: Growth Strategies
Category: Marketing
Category: Business Strategies
Category: Risk Management
Category: Legal Risk
Category: Entrepreneurial Finance
Category: Self-Motivation

What you'll learn

  • How to massively increasing your profit overnight by maximising your price

  • Discover how to sell and negotiate without eroding your margins

  • Overcome concerns about losing business or seeming expensive

Skills you'll gain

Category: Consumer Behaviour
Category: Entrepreneurship
Category: Profit and Loss (P&L) Management
Category: Cost Accounting
Category: Marketing Psychology
Category: Growth Strategies
Category: Product Strategy
Category: Price Negotiation
Category: Market Analysis
Category: Customer Retention
Category: Leadership and Management
Category: Finance
Category: Brand Loyalty
Category: Sales Strategy
Category: Small Business Accounting
Category: Gross Profit

What you'll learn

  • Be flooded with ideas on how to cut your costs - the goal is to double your profits without any extra sales or customers

  • Look in detail at YOUR company costs/income - for example identify the most profitable customers and which to "fire", or learn where bottlenecks are

  • Build a motivated workforce and effective company culture so team/employees can give great service and be creative with new ideas

Skills you'll gain

Category: Management Accounting
Category: Cost Control
Category: Process Optimization
Category: Cost Management
Category: Organizational Effectiveness
Category: Cost Benefit Analysis
Category: Customer Analysis
Category: Workforce Management
Category: Gross Profit
Category: Lean Methodologies
Category: Operational Efficiency
Category: Marketing Budgets
Category: Expense Management
Category: Inventory Control
Category: Cost Estimation
Category: Operating Cost
Category: Cost Accounting
Category: Leadership
Category: Cost Reduction
Category: Profit and Loss (P&L) Management

What you'll learn

  • All the big and small things you MUST know as a business owner or manager

  • Tools to help you boost your sales team, increase profit margins, motivate employees, identify bottlenecks, cut costs - and so much more!

Skills you'll gain

Category: Marketing Communications
Category: Cash Flows
Category: Human Resources Management and Planning
Category: Strategic Marketing
Category: Leadership
Category: Leadership Development
Category: People Management
Category: Leadership and Management
Category: Service Management
Category: Strategic Leadership
Category: Business Leadership
Category: Entrepreneurship
Category: Quality Management
Category: Finance
Category: Growth Strategies
Category: Operational Efficiency
Category: Personal Development
Category: Sales Management
Category: Business Planning
Category: Sales Strategy

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Instructor

Chris Croft
Chris Croft Training
6 Courses 253 learners

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