Why is your great content invisible on Google? The answer often lies hidden in your technical foundation and keyword strategy. Boost SEO Tools is a hands-on, beginner-friendly course designed to demystify the core tools of the trade. You will first learn to identify and compare the essential free and paid keyword research tools used by professionals to uncover what customers are actually searching for. Then, you will learn the critical skill of interpreting a technical site audit report—the health check for your website. Through a practical, scenario-based project, you'll learn how to spot the critical errors that are holding you back, from broken links to slow page speeds, and translate them into a prioritized action plan. By the end of this course, you will be equipped to use data-driven insights to make actionable SEO improvements, forming the foundation for any successful digital strategy.

Boost SEO Tools
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Boost SEO Tools
This course is part of Digital Marketing Channel Foundations Specialization

Instructor: LearningMate
Included with
Recommended experience
What you'll learn
Identify key SEO tools for keyword research and interpret a site audit report to prioritize actionable improvements for data-driven SEO strategy.
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March 2026
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There is 1 module in this course
This module provides a comprehensive introduction to the essential tools that power modern SEO. Learners will begin by exploring the landscape of keyword research tools. They will then transition to the technical side of SEO, learning first how to interpret a site audit report to diagnose website health issues, and then how to formulate clear recommendations to fix them. By the end of the module, learners will be able to translate complex technical data into a prioritized action plan.
What's included
2 videos2 readings3 assignments
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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